Day: 15 May 2025

Major companies call on state policymakers to prioritize transmission reform, expansion

Stuart Mitchell

With American electricity demand soaring and businesses and consumers struggling with high utility rates, more than 15 major companies today called on state governments across the country to take action to improve and expand the nation’s aging transmission infrastructure to deliver affordable, reliable power across their economies.  Akamai Technologies, Arapahoe Basin Ski Area, Aspen One, Bekaert, CommonSpirit Health, DSM, Eileen Fisher, Grove Collaborative, Hackensack Meridian Health, HASI, IKEA US, Levi Strauss & Co, Nestlé, New Belgium Brewing Co., REI Co-op, Siemens, and Sierra Nevada Brewing Co. are among the companies…

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World-First Law Banning Fossil Fuel Ads Survives Dutch Legal Challenge

Stuart Mitchell

In a groundbreaking move for climate action, the Dutch city of The Hague has successfully defended its pioneering law banning fossil fuel advertisements, setting a global precedent for cities aiming to curb the influence of high-carbon industries. The legislation, which came into effect on January 1, 2025, prohibits publicly and privately funded advertising for fossil fuel products and services with high carbon footprints, including petrol and diesel, aviation, and cruise ships, across public spaces like billboards and bus shelters. The court in The Netherlands has upheld the ban on fossil…

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The Ad Council Elects 17 New Members to Its Board of Directors

Stuart Mitchell

The Ad Council, America’s leader in leveraging the power of communications to inspire action and accelerate change around the nation’s most pressing issues, elected 17 new members to its Board of Directors at its biannual Board meeting yesterday. Along with welcoming a new group of leading marketing, media and business executives, the nonprofit organization also elevated Carla Hassan, Chief Marketing Officer, JPMorganChase, to the role of Vice Chair. Chaired by Tara Walpert Levy, VP, Americas at YouTube, the Ad Council’s Board of Directors harnesses industry leaders’ vast and varied expertise…

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JELL-O Unveils First-ever Plant-based Chocolate Pudding

Stuart Mitchell

For more than 125 years, JELL-O has made life’s moments sweeter through its delightfully delicious offerings. Recently, the pudding category leader boldly steps into the plant-based space with new JELL-O Oat Milk Chocolate Pudding. Rolling out to retailers nationwide, this new treat delivers the signature creamy texture and rich chocolate taste JELL-O fans know and love – now in a lactose-free and vegan format. This monumental moment marks the first time Kraft Heinz has both entered the plant-based desserts category and launched an oat milk-based product. Milk is one of…

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Serviceplan Group and BMW expand agency model ‘THE MARCOM ENGINE’

Stuart Mitchell

The Serviceplan Group and the BMW Group are continuing and expanding their successful cooperation within the scope of the agency model “THE MARCOM ENGINE”. Following the recent contract extension until the end of 2027, Serviceplan will also be responsible for the majority of asset production as well as the adaptation and rollout of central campaigns. Christian Schmitz, who has held the role of CEO at The Marcom Engine for three years, comments: “THE MARCOM ENGINE stands for an operationally optimised and efficient agency model that delivers data-driven product communication from…

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