PRCA and SCRP sign partnership agreement for international cooperation

The Syndicat du Conseil en relations publics (SCRP), representing PR and communications practitioners in France, has today signed a partnership agreement for mutual cooperation with the Public Relations and Communications Association (PRCA).

Operating since 1988, SCRP has more than forty of the leading public relations consultancy agencies in France, representing around 1,500 employees and 65% of the market who share the same vision and the same ethics in the practice of their day-to-day business.

Founded in 1969, the PRCA operates in 66 countries around the world, and has offices in London, Dubai, and Singapore. Representing practitioners across the whole range of the PR and communications industry, the PRCA promotes all aspects of public relations and communications work. It is the world’s largest PR association, representing in excess of 30,000 practitioners.

The partnership will involve shared resources and knowledge, as well as the co-organisation of an international event on brand engagement in January 2020.

Pascale Azria, President, Syndicat du Conseil en relations publics, said: “This partnership is a new step in the already close collaboration between UK and French PRs. Our will through this enhanced cooperation, is to promote and share the dynamics of our profession with English professionals but also to benefit from common reflection and sharing of experiences to seize all opportunities of expertise today in the heart of changes in society.”

Francis Ingham MPRCA, Director General, PRCA, and Chief Executive, ICCO, said: “This agreement represents a new high in the Franco-British PR industry relationship. The challenges and the opportunities in front of us are the same -so working together is fantastically positive for our members on both sides of the channel. The entente cordiale that has existed between our two great nations for a hundred years has become -for the PR industry- the entente formidable”

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