PRCA Diversity Network launches ‘Fifty for Fifty’ initiative

To coincide with its 50th year anniversary, The Public Relations and Communications Association (PRCA) has announced the launch of a new initiative to help recognise and celebrate practitioners actively driving diversity and inclusion within the industry.

Spearheaded by the PRCA’s Diversity Network, ‘Fifty for Fifty’ will highlight the actions and achievements of 50 people working within PR and communications, championing those who are actively engaged in furthering diversity and inclusion. Practitioners can nominate anyone they feel is doing their part by contacting the PRCA today.  

Pema Seely CMPRCA, Associate Director, markettiers and Co-Chairman, PRCA Diversity Network, said: “The idea behind the ‘Fifty for Fitfy’ initiative is simple…celebrating 50 people in the industry that are actively driving change for the better. I believe that the industry does want to see change and the intention is there but it can easily slip from the top of our to do lists so I wanted to use this as an opportunity to celebrate those that are making time in their days to create change no matter how big or small.” 

Iain Anderson MPRCA, Executive Chairman, Cicero Group: “Our sector needs to continue to take action to drive diversity at all levels across the industry. This is a great initiative and I would encourage everyone to reach out to the PRCA 50 for 50 to help us all learn more about best practice and to celebrate success.”

Bibi Hilton CMPRCA, President, Women in PR, and Managing Director, Golin London, said: “This is a great and welcome opportunity to celebrate and cheer on those who are taking real action to improve diversity, inclusion and equality in their own organisations as well as our industry – and not just talking about it. In doing so I hope we will also continue to shine a spotlight on the issues and barriers that remain and push ourselves, our leaders and others even harder to drive change.”

Francis Ingham MPRCA, Director General, PRCA, said: “As the world’s largest PR association, we’re proud to be at the forefront of championing diversity and inclusion within the industry. We know that PR is powered by its diversity, so what better way to celebrate our 50th year than by highlighting 50 people who are spearheading diversity and inclusivity within our profession?”

To nominate someone for the initiative, please email Isobel Arrowsmith MPRCA at with 50 words on who your nominating, what they do, and why they deserve to be included in the list.

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