PRCA launches Apprenticeships and Skills Group

The Public Relations and Communications Association (PRCA) has today launched a new Group, focussed on celebrating and supporting apprenticeship programmes.

The PRCA Apprenticeships and Skills Group is a forum for member organisations running their own apprenticeships programmes or supporting clients who work in the apprenticeships and skills space.
Co-chaired by Anne Mirkovic and former PR apprentice Anais Belloul, the Group will work to raise and enhance the profile and reputation of apprenticeships and skills within the communications industry. It also aims to improve the quality of apprenticeships and skills within PR and public affairs by sharing ideas, promoting best practice, and working together with the PRCA on joint initiatives.
Anais Belloul CMPRCA, Press and PR Executive, Alessandra Rich, said: “I am so excited to be a part of such an important group that acts as a support system for the next generation of PR professionals. Having completed the PRCA PR apprenticeship myself, I know first-hand how invaluable connecting with the industry and other PR professionals is in order to succeed. The apprenticeship pathway is becoming more and more valued in creative roles such as PR, where hard work and a diverse skillset is appreciated.” 
Anne Mirkovic CMPRCA, Senior Account Manager, Connect, said: “I am delighted that this Group has launched. Quality apprenticeships have an important role to play in supporting and upskilling people of all ages. The world of work is rapidly changing and it’s essential that we explore what skills our industry needs to equip us for the future. I look forward to working with the PRCA’s members across all sectors to promote this agenda.”  
Stephanie Umebuani MPRCA, PR Apprenticeship Manager, PRCA, said: “The PRCA has always been a longstanding campaigner for fair, relevant and efficient apprenticeship programmes, so of course it’s my pleasure to announce the launch of the new Apprenticeships and Skills Group. 
“In order to attract the best and most diverse talent into the industry, we have to promote the fact that conventional education isn’t for everyone, and university isn’t the only option. This Group will explore how apprenticeships can meet the changing skill demands for the future world of work, and provide a forum for industry and employers to discuss how to promote the role of high-quality apprenticeships.”
To find out more about the Group, and any of their upcoming events, click here.

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