PRCA launches in Latin America

The world’s largest PR body, the Public Relations and Communications Association (PRCA), announced that it will launch in Latin America on 1st April, 2020. To access the launch, email Isobel Arrowsmith.

The PRCA represents over 35,000 practitioners in 66 countries, and runs ICCO, the international umbrella body for 40 other national and regional Associations, representing over 3,000 agencies. Its inaugural Latin America Chairman will be Gustavo Averbuj MPRCA. 
The launch of PRCA Latin America will give regional agencies automatic membership of ICCO, and open up a global network of business opportunities, unparalleled professional development facilities, industry data, networking, and the sharing of global best practice.
The launch of PRCA LATAM on 1st April will take place across the whole region from Argentina to Mexico, with the PRCA’s Global Director General, Francis Ingham; PRCA LATAM Chairman, Gustavo Averbuj; and a representative from ABRACOM, setting out the organisation’s ambitious plans for the next three years.
Isobel Arrowsmith MPRCA, Director, PRCA LATAM, said: “During times of crisis, we must adapt and come together as a unified entity. Our online launch, in the midst of COVID-19, plays testament to the adaptability of the PR and communications industry. The PRCA brings together practitioners from around the world, and the launch of PRCA Latin America will open up a wealth of global opportunities to our members here.”
Francis Ingham MPRCA, Director General, PRCA, said: “The PRCA is thrilled to be here across the whole Latin America, under the leadership of Arrowsmith and Averbuj. Our industry faces common challenges, and we are best placed to address those challenges together, with fellow practitioners from around the globe. As the world’s largest PR body, we are delighted to offer a whole new world of opportunities and services to our members across the region.”
To support our industry in this time of adversity, the PRCA is offering free online training course on crisis communications. To take advantage of this, email Isobel Arrowsmith.
The PRCA LATAM Census 2020 is now live. The Census will provide PRCA LATAM with the data to create the first PR and communications research to look at all of Latin America. To respond to the survey in English, click here, to respond in Spanish, click here, or to respond in Portuguese, click here.
The inaugural PRCA International Summit is taking place on 20th and 21st May via a virtual platform. If you would like to take part on a panel giving a Latin America perspective or to buy a ticket for a discounted LATAM price, email Isobel Arrowsmith.
To access the launch, submit a question to be answered during the launch, or for more information on PRCA LATAM, email Isobel Arrowsmith.

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