PRCA to revise Qualifications reading list urgently and fundamentally

The Public Relations and Communications Association (PRCA) Director General, Francis Ingham MPRCA, has issued a statement regarding the recently released Qualifications reading list.

Francis Ingham MPRCA, Director General, PRCA, said: “I’d like to thank Holly for pointing out that our Diploma reading list is thoroughly unbalanced and in need of urgent and fundamental revision.

We screwed up. And as Director General of the PRCA, I take full responsibility for us doing so.

We’re now going to remedy that error; do so very quickly; and make sure that it never reoccurs.

We’ve already had about three dozen suggestions for books by female authors, and we’d ask practitioners to send us further suggestions so that we can produce a fresh list next week -and to keep on sending over suggestions so that we can keep that list fresh.

Our record on gender equality is one that I’m particularly proud of our work in the UK with Women in PR; our work internationally with Global Women in PR; our tools to help the industry calculate, publish, and then address the gender pay gap are just three examples of that record. So I’m personally saddened that we’ve inadvertently fallen down here, and determined to set things right now and for the future.”

The PRCA is requesting that practitioners send reading suggestions to iman.spearman@prca.org.uk. A revised list will be published online ASAP and sent to all trainees undertaking the Qualifications programme.

Our Thoughts

From us, well done to the PRCA for listening to comments and then making changes accordingly.

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