Sainsbury’s and FareShare to launch digital food donation programme, to help get food to those in need

Until 16th October, Sainsbury’s customers will be able to donate online directly to FareShare, the UK’s largest charity fighting hunger and food waste. As an extension of Sainsbury’s in-store food donation programme, customers will be able to login to the Sainsbury’s website and make a donation as part of their weekly shop, in order to help support those who need it most.

With increasing pressure on charities and food banks up and down the country, 100% of funds raised by Sainsbury’s and its customers will go towards purchasing food, which will be redistributed across FareShare’s network in England, Scotland, Wales and Northern Ireland.

In order to donate, customers can log onto the Sainsbury’s website and make a donation as part of their weekly shop by visiting:
https://www.sainsburys.co.uk/shop/gb/groceries/new—trending/food-donation-programme

Making a donation as little as £1, could provide food for two meals at a family day centre; £2 could provide food for five breakfasts at a children’s breakfast club; £5 could provide food for 12 lunches at an elderly isolation club and £10 could provide food for 24 meals at a community café.

Over the past few months, Sainsbury’s has been dedicated to supporting the most vulnerable people in society as evidenced by recent initiatives, including:

• Launching Volunteer Shopping Cards, which can be purchased online (www.sainsburysgiftcard.co.uk), enabling our customers to shop on behalf of the most vulnerable during the pandemic.
• Partnering with Comic Relief and BBC Children in Need to help raise money for those in need. Sainsbury’s, Argos, Habitat and Nectar customers raised £1.9 million which was matched pound for pound by Sainsbury’s, raising over £4 million in total.
• Becoming the first major supermarket to sell the Big Issue magazine to help maximise sales during the pandemic, with proceeds going into a vendor support fund.

Judith Batchelar, Director of Sainsbury’s Brand, said: “We are proud to have been a founding partner of FareShare since its inception over 25 years ago and we are delighted to be able to continue our work with the charity, while offering new ways for our customers to donate. With increasing pressure on community groups and charities, we are committed to further support our mission to feed the nation and work with our longstanding partners to help the communities we all serve.”

Lindsay Boswell, Chief Executive at FareShare, said: “As we draw nearer to the cold winter months, we know that there will be an increased need for food from the frontline charities we work with, which is why we’re so pleased that Sainsbury’s is running this new Food Donations Programme.”

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