Search Results for: Fashion

17 more fashion brands sign up to The Jeans Redesign

Stuart Mitchell

17 brands including Wrangler, ICICLE, and Banana Republic, have joined the Ellen MacArthur Foundation’s Jeans Redesign project. The Jeans Redesign was launched by the Foundation’s Make Fashion Circular initiative in July 2019, setting out guidelines that set minimum requirements on garment durability, material health, recyclability, and traceability. The Guidelines are based on the principles of a circular economy and will work to ensure jeans last longer, can easily be recycled, and are made in a way that is better for the environment and the health of garment workers. These brands…

Releasing the first book to trace the history of chemicals in the fashion industry, while crucially, pointing to new solutions

Stuart Mitchell

Foamy water, purple rivers, untold environmental and social damage… These are some examples of the devastating impact that the use of chemicals in the textile and footwear industry has on communities and habitat. Consumers have the right to the correct information to help them make the right choices, and the industry has a responsibility to clean up their act. Knowledge is power when it comes to making the right choices – which is why today sees the launch of Detoxing the Fashion Industry for Dummies. The book is a freely…

Sustainable Fashion Gains Momentum But Fast Fashion Still Reigns with UK Influencers

Stuart Mitchell

Despite influencer mentions and engagement around sustainable fashion having increased in 2019, European fast fashion brands continue to thrive, with ASOS, H&M, Zara and Topshop among the top 10 brands amongst influencers last year, according to a new report released today by influencer marketing platform Traackr. Traackr’s State of Influence: Fashion report pulls back the curtain to better understand the dynamics behind activewear, luxury, contemporary and fast fashion brands’ influencer marketing strategies and tactics.   The report provides insights into 123 fashion brands, analysing the number of activated influencers, mentions and engagement…

FreedomeE launches to empower positive impact fashion designers and champion ethical production and consumption, by disrupting the industry supply chain.

Stuart Mitchell

FreedomeE, has recently launched, it’s a global community of fashion brands, suppliers, artisans, creatives and industry professionals committed to driving positive behaviour in both the production and consumption of fashion. The focus is on responsible producers, who can benefit from FreedomeE’s production, marketing and distribution centres, starting with: Portugal, Brazil, USA, El Salvador, Panama, UK, South Africa, Bangladesh and Hong Kong.   FreedomeE will promote its members, offering a platform for them to showcase and sell their products and services direct to the public, cutting out the expense of the sales…

Selfridges Takes Sustainability to the Next Level Welcoming Depop to its Fashion Department – as Gen Z Shoppers Voice Growing Environment Concerns

Stuart Mitchell

Luxury fashion store, Selfridges announces the Depop Space Selfridges pop-up, as a new study reveals Gen Z’s purchasing decisions are increasingly based on sustainability concerns. This innovative fashion pop-up is one of a number of existing and forthcoming activities that reflect the store’s on-going commitment to reimagining what shopping and style might look like in response to the climate emergency. As a retailer, Selfridges is continually seeking new ways to become more circular and help to drive radical transformation of the industry by collaborating with brands and partners whose activities…