Ellie Simmonds launches WaterAid’s Water Means Life appeal to bring water and toilets to healthcare facilities  

British Paralympic swimmer and Strictly Come Dancing star Ellie Simmonds OBE has launched WaterAid’s new appeal, Water Means Life, aiming to bring life-changing access to clean water, decent toilets and hygiene facilities to healthcare centres in Mozambique and around the world. Through its appeal, WaterAid will help tackle the global hygiene crisis in healthcare centres across the world. Currently one in four healthcare centres have no clean water on site and almost half of health care centres have no basic handwashing facilities, putting staff and patients at a greater risk…

New Study Shows Unhealthy Food Advertising Continues to Disproportionately Target Consumers of Color

U.S. food and beverage companies disproportionately target Black and Hispanic consumers with advertising for high-calorie, low-nutrient products, including candy, sugary drinks, and snacks, according to a new study by the Rudd Center for Food Policy & Health at the University of Connecticut. The millions they spend on this targeted marketing contributes to inequities in diet-related diseases heavily affecting communities of color, including heart disease, obesity, and diabetes. “Our study shows that food companies continue to directly target Black and Hispanic consumers with TV advertising that primarily promotes unhealthy products,” said…

OddBalls raises funds for mental health support with special charity edition underwear for Samaritans

Eye-catching UK underwear brand OddBalls has launched two special products to raise funds for Samaritans. The new men’s boxer shorts and women’s briefs incorporate a design that nods to the charity’s brand, and features the message ‘It’s okay not to be okay’. OddBalls will donate £1 from every sale of each product directly to Samaritans. Founded in 2014 as part of an initiative to raise awareness about testicular cancer, OddBalls has quickly become one of the UK’s biggest underwear brands and has expanded its charitable objectives during that time. With…

Ad Council Announces $65 Million Multi-Year Mental Health Initiative

Half (49%) of American residents ages 16 to 65 say they have a mental health condition, and of those who report a condition, only about half (48%) say they’re getting help or treatment, according to a new study conducted in May to June 2022 released today by the Ad Council. Additionally, 43% do not feel comfortable talking to people close to them about their emotions and how they are feeling. To address the mental health crisis throughout the U.S. and encourage people to take steps to support their mental health,…

Big Issue Group partners with Specsavers to help vendors access vital healthcare

The Big Issue Group (BIG) and Specsavers have announced a major new partnership which will see the company offer all Big Issue vendors free access to eyecare, as well as becoming the sole sponsor of the iconic red tabards. As part of this partnership, all Big Issue vendors will be offered a £64 Specsavers gift voucher, which will give them access to a sight test, an overall eye health ‘OCT’ scan and eyewear. In addition, all vendors will be offered free ear wax removal. Specsavers’ support of BIG is part…