Mower have shared some insight into their latest Helio Health campaign. In the midst of a growing national substance use and mental health crisis, Central New York’s Helio Health set out to engage the communities it serves in the fight, inspiring them to be a catalyst for change through a message of action and hope. Mower’s healthcare marketing experts met the challenge through a powerful campaign for Helio Health centered on a clear call to action: Join the TransformNation™. The TransformNation campaign was designed to shift mindsets from helplessness: Addiction…
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CIPR and PRCA join forces to address industry’s mental health challenges
The Chartered Institute of Public Relations (CIPR), the Public Relations and Communications Association (PRCA), and the International Communications Consultancy Organisation (ICCO) have announced a cross-industry collaboration to address the industry’s mental health challenges. The professional bodies have launched a new survey – in partnership with Opinium – to gather insight on the mental wellbeing of PR professionals. Opinium, pro-bono, and in support of the PR Industry, will make use of their proprietary Workplace Mental Wellbeing Framework. The organisations have agreed to use the results to inform a joint programme of activity over…
UNESCO and the WFP unite for school health and nutrition to help children bounce back after school closures
The UN Educational, Scientific and Cultural Organization (UNESCO) and the World Food Programme (WFP) have renewed their partnership aimed at strengthening health and nutrition programmes for school children and will unite their expertise so that children and young people can learn, grow, and contribute to the future of their countries. As schools re-open, school health and nutrition programmes are more important than ever because they help stop children going hungry, ensure they get nutritious food, provide powerful incentives for parents to re-enroll children in school, and increase retention rates, especially…
Hologic and Partners Launch Project Health Equality to Help Transform the Care Women of Color Receive in the Health Care System
Hologic, Inc. has launched Project Health Equality (PHE), a unique initiative that strives to address the structural and cultural barriers that prevent Black and Hispanic women in the U.S. from receiving the same quality health care as white women. PHE will focus initially on how health care is experienced by thousands of Black and Hispanic women in regions across the United States. It will leverage crucial partners to make meaningful, sustainable health care improvements in these communities. Project Health Equality is a multifaceted, multiyear investment of more than $20 million…
Susan G. Komen® and American Bone Health™ Unite on Campaign to Empower Women Through Healthy Living
Susan G. Komen®, the world’s leading breast cancer organization, is teaming up with American Bone Health™ on a unique education campaign to empower women with information about the importance of heathy living for maintaining good life-long breast and bone health. The campaign, sponsored by Amgen, will seek to help women have constructive conversations with their doctor about appropriate screening and diagnosis to understand their evolving risk of breast cancer, bone loss and fracture throughout their life. “We know that as women age, their risk for both breast cancer and bone…