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ICCO Calls for Urgent Action on Misinformation at UN

Stuart Mitchell

On 24th April, at the UNDP’s HQ in Geneva, ICCO’s Europe President Massimo Moriconi called for a coalition of media stakeholders and international organisations to push forward concrete actions to tackle the threat of mis and disinformation. At ICCO’s Europe Forum, a gathering of leading PR experts and national representatives from across Europe and beyond, misinformation was a lead topic alongside ICCO’s other core workstreams including climate communications, ethics, quality standards, next generation, and the next stage of ICCO’s partnership with the United Nations. Massimo shared preliminary results of a…

‘All Varieties’ campaign celebrates diversity and inclusion across the UK

Stuart Mitchell

The Out of Home industry celebrates the labels that help people express their individuality and define their place in the world with the All Varieties campaign.   Running from June to July to coincide with Pride 2024, the campaign features new public artwork by renowned artist, Martin Firrell, and highlights the diversity of labels such as ‘they/them,’ ‘gay,’ ‘straight,’ ‘non-binary,’ and ‘trans.’  All Varieties embraces a wide range of identities, including gender non-conforming and experimental pronouns like ‘ze/zir,’ as well as historically significant labels like ‘femme’ and ‘dyke.’ Digital gallery…

The climate impact of fertilisers – and ShareAction’s challenge to Europe’s biggest fertiliser company

Stuart Mitchell

ShareAction has worked with investors of Europe’s largest fertiliser company to trigger an important shareholder vote on whether the company should take stronger action to reduce its huge carbon emissions. But does fertiliser, the kind you’d use in flowerbeds and farmers spread on their crops, really have that much of an impact on climate change? And how could this vote – or ‘resolution’ – change anything? ‘Filing a resolution’ allows investors to escalate a particular issue to the company directors and other shareholders – who can all then vote on…

Vivo ‘Amazon Desert Rally’ Campaign: A Crazy Idea With A Serious Message

Stuart Mitchell

As the Amazon Rainforest faces unprecedented threats from deforestation leading to desertification, Vivo, the most sustainable company in Brazil and the whole of Latin America, joined forces with indigenous communities and environmental organizations to launch the groundbreaking “Amazon Desert Rally.” To draw attention to the harsh truth of the Amazon’s plight, Vivo crafted a  fake desert race that juxtaposes a wild fiction with an even wilder reality of vast environmental destruction. The effort, conceived with Vivo’s creative agency, Africa Creative, aims to shed light on the alarming rate of river…

Glastonbury Festival teams up with WaterAid and Hey Girls to ensure a bloody good time and period dignity for all

Stuart Mitchell

A new WaterAid survey has found that 4 in 5 (86%) respondents have planned their activities around their period, while over a third (37%) say they wouldn’t feel comfortable having their period at an outdoor event. This survey comes as the international charity teams up with Glastonbury Festival and period product social enterprise Hey Girls to help people manage their period with dignity at the festival and around the world. The survey of 2,000 people who are menstruating or have menstruated in the last year found that nearly half (49%)…