The Board of the PRCA has agreed a new governance blueprint which will provide a platform for continued growth and industry leadership, following a wide-ranging consultation and review exercise. The new structure will ensure continued and improved representation of all elements of the industry, while bolstering governance, oversight and decision-making processes. A Board-appointed working group will now oversee the next phase of implementation, preparing for an EGM in September 2023 at which the new governance structures will be proposed, and a new interim President and interim Management Board will be…
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These are the biggest mistakes brands and advertisers are making when trying to reach older women
The biggest mistakes made by brands and advertisers include showing women in their 50s ‘wearing old-fashioned clothing’ or ‘kooky & struggling with menopause’, new survey results reveal. The online poll conducted by the Centre for Ageing Better and Ageism Is Never In Style® by The Bias Cut also reveals women in their 60s were concerned about being painted as ‘lonely and lacking in relationships’, while those in the 70s and 80s hated being shown as ‘frail’ or ‘lonely’. Over half (55%) of UK women over 18 told the online poll…
Hedgerow study using artificial intelligence to help National Trust bring back its ‘blooming boundaries’
The National Trust has published research into the changes in hedgerows and density on its land in England and Wales since the start of the 20th Century, which will help inform its ambition for future conservation projects and aid plans to establish 4 million blossoming trees by 2030. Results revealed during the conservation charity’s first ever Blossom Week – a week designed to celebrate the beauty of the wide variety of tree and hedgerow blossom – found that across England and Wales in 1900 there were just under 10,000km of…
Tackling the nature and climate crises is the biggest business opportunity this century, say industry leaders
Business leaders including Deborah Meaden and leaders from NatWest, John Lewis Partnership and the Financial Conduct Authority, are joining the UK’s three leading nature charities WWF, RSPB and National Trust to urge all businesses to act now to tackle the nature and climate crises. Nature is the foundation of the systems that allow businesses to function, yet the UK is one of the most nature depleted countries in the world. Nature loss and climate change are resulting in ecological breakdown at an unprecedented level, creating risks to businesses from supply…
UK’s best-loved actors unite to urge government to end hypocrisy on ocean protection and halt destructive deep sea mining
Some of the UK’s best-loved film and TV stars have united on World Oceans Day to urge the UK government to stand by its promise to protect the oceans by calling for a moratorium on deep sea mining. Household names and longtime oceans ambassadors Olivia Colman, Jim Carter, Stephen Fry, Robert Lindsay and Joanna Lumley – all of whom called on the government to back a strong Global Ocean Treaty – are using their platform to raise awareness of the dangers of deep sea mining. They are urging the UK…