Search Results for: background

Gaming worth $184bn globally but advertiser spend is fractional – WARC Global Ad Trends

Stuart Mitchell

Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend remains stubbornly low, according to WARC Media’s latest Global Ad Trends report, ‘Gaming: Advertising’s untapped opportunity’ released today. Alex Brownsell, Head of WARC Media, says: “Gaming is huge, both in audience and cultural impact, and its highly complex ecosystem spans devices and platforms defying conventional definitions of a channel. Gaming has long been heralded as a vital emerging opportunity for brands, particularly those wanting to reach younger audiences.  “However, in-game advertising spend remains…

Utilita become Official Energy and Sustainability Partner for AFC Bournemouth

Stuart Mitchell

AFC Bournemouth is to become one of the greenest sporting outfits in the UK thanks to a groundbreaking new deal. The club is delighted to announce an impactful three-year agreement with Utilita, its official Energy and Sustainability Partner going forward. Utilita has already started to deliver the installation of over 600 solar panels at the Cherries’ brand new Canford training complex. The array will spread across the main roof and pitch maintenance building and as a result, the club will slash its annual CO2 emissions by 30,000 kilograms – in…

Channel 4’s Diversity in Advertising Award 2024 challenges brands to make TV ads accessible and ‘Inclusive by Design’

Stuart Mitchell

Channel 4 has challenged the advertising industry to build inclusion and accessibility into all campaigns, as it launched its £1 million Diversity in Advertising Award for 2024. This year’s brief – Inclusive by Design – encourages brands and agencies to remove the barriers faced by many people when engaging with TV advertising, by encouraging them to embed inclusive practices into their creative. The brief is a call to arms to innovate in the craft of advertising, to make it possible for consumers in all of their diversity to fully experience…

PepsiCo Foods North America launches new “Planting Pathways Initiative” to expand opportunities in the agriculture sector

Stuart Mitchell

PepsiCo Foods North America recently announced its Planting Pathways Initiative, charting an industry-leading and transformative course for expanding agricultural opportunities. Recent USDA Census of Agriculture data shows that farmers under the age of 35 make up just 9% of the U.S. farming industry. The initiative aims to provide opportunities for young people and people from various backgrounds to enter the agriculture sector. PepsiCo has a business stake and responsibility to help grow a resilient and impactful supply chain. The Planting Pathways Initiative will begin with pilot programs that drive sustainable,…

CFG unveils brand refresh

Stuart Mitchell

Charity Finance Group (CFG), the UK’s leading membership organisation for charity finance professionals, is delighted to announce a refresh of its brand identity. This exciting evolution reflects CFG’s commitment to supporting a diverse, vibrant and growing community in a changing world. Key highlights of the brand refresh include a: bolder logo and strapline – The new logo, with its complete circle and central initials, signifies CFG’s collective strength. The new strapline – ‘Leading the way for charity finance’ – captures CFG’s mission to be the leading voice and go-to body…