Traditional news outlets seeking to engage younger audiences must embrace innovation or risk declining relevance, according to new research published by the Chartered Institute of Public Relations (CIPR). The report – ‘What does news media mean to Gen Z?’ – was conducted by Rebecca Roberts, founder of Thread & Fable, and funded under the Institute’s Research Fund. It investigates the media habits of Gen Z in the UK and how the rise of digital formats has changed how younger generations view, trust, and interact with news compared to older groups, painting both…
Search Results for: background
The End Of Legacies? Research Shows Where Charities Should Focus Efforts To Maximise Income
Almost three quarters (74%) of people have not thought about leaving a gift to charity in their will, new research from law firm Shakespeare Martineau has revealed. While charity legacy income rose by 8% to £3.9bn in the year to the end of June 2023, according to Smee&Ford, in a survey of more than 1,000 people, just 7% say they have formalised leaving a gift to charity in their will. However, a further 1 in 6 (16%) people have thought about doing so but have made no formal provisions –…
News publishers must innovate to meet shifting Gen Z needs
Traditional news outlets seeking to engage younger audiences must embrace innovation or risk declining relevance, according to new research published by the Chartered Institute of Public Relations (CIPR). The report – ‘What does news media mean to Gen Z?’ – was conducted by Rebecca Roberts, founder of Thread & Fable, and funded under the Institute’s Research Fund. It investigates the media habits of Gen Z in the UK and how the rise of digital formats has changed how younger generations view, trust, and interact with news compared to older groups, painting both…
Sainsbury’s invests in living wages for banana workers three years ahead of industry commitment
From today, every single banana bought at Sainsbury’s will contribute towards paying thousands of workers a fairer wage and support the future of banana growers in Cameroon, Colombia, Dominican Republic and Ghana. Last year, Sainsbury’s, along with nine other UK retailers brought together by IDH, committed to enabling banana workers – those employed on large banana plantations – to receive a living wage by 2027. Sainsbury’s has taken action to address living wages now, three years ahead of the industry commitment. The price Sainsbury’s is paying for every box of…
Clear Channel and Curiosity UnLtd partner to launch Designs4Change competition marking 60 years since the Bristol Bus Boycott
Clear Channel UK and Curiosity UnLtd is calling all animators, illustrators, and graphic designers to commemorate the Bristol Bus Boycott as part of the latter’s flagship campaign, Bristol Bus Boycott 360. Presented in partnership with Clear Channel, the campaign seeks to honour three of the UK’s most successful Black-led protests. This includes the victory of the Bristol Bus Boycott of 1963, Paul Stephenson’s one-man sit-in of the Bay Horse Pub in 1964, and the passing of the 1965 Race Relations Act. Working with corporate, civic, and community changemakers, Curiosity…