Search Results for: background

IPA Effectiveness Awards to award campaign that reaches under-represented audiences

Stuart Mitchell

IPA President Josh Krichefski is to award a Special Prize for Next Generation Brand-building at the 2024 IPA Effectiveness Awards. The 2024 President’s Prize will be bestowed to the entry that has best-increased marketing effectiveness by recognising the diversity of the UK population and expanding their communications to include a new generation of customers, or an audience previously ignored, under-represented, or misunderstood. It forms part of Krichefski’s IPA President’s People First agenda to open hearts, eyes, and minds to our industry. Says Josh Krichefski, IPA President and CEO UK & EMEA, GroupM:…

Diversity at trustee board level still a challenge for charities

Stuart Mitchell

Just half (50%) of charities say they are actively looking to recruit trustees from more diverse backgrounds, a new survey* from Ecclesiastical has found. The specialist charity insurer asked 250 charity trustees whether they were actively seeking trustees from a more diverse range of social and ethnic backgrounds. The research revealed only half (50%) of charities are attempting to improve diversity through trustee recruitment, a 14% drop on 2022 when two thirds (64%) said they were. Lack of diversity remains Three in five (58%) charities responded to the survey to…

New Ceres report outlines innovative solutions for companies to reduce agricultural emissions

Stuart Mitchell

To support one of the highest emitting sectors in accelerating its decarbonization transition, Ceres released a new report today identifying critical ways food companies can drive agricultural innovation – both within their supply chains and sector wide – to meet ambitious climate targets outlined in their transition plans.  The report, Cultivating Innovation: Practical Solutions for Companies to Reduce Agricultural Emissions, summarizes emerging agricultural technologies, with specific examples from across the food sector of how companies, such as General Mills and Tyson, are leveraging innovation to significantly reduce the major drivers…

New £300,000 “Nature Hubs” grant fund launched to support community green spaces

Stuart Mitchell

Environmental charity Hubbub has recently launched a brand-new fund to support green spaces that benefit local communities. The charity is urging local community groups across the country to apply for a grant of up to £6,000 to help enhance or create a green space that can be accessed by the local community to visit, relax and connect with nature in. Applications must relate to any one or more of these four themes: increasing access to green space, upskilling the community, bringing people together and building climate resilience. This could be…

Over 10,000 people are supported by local funding in disadvantaged areas

Stuart Mitchell

More than 10,000 people are being supported by UK Community Foundations into volunteering and opportunities to build social connections thanks to the Government’s Know Your Neighbourhood Fund.  Over £10 million has been allocated by UK Community Foundations (UKCF) to create high quality volunteering opportunities and support people experiencing, or at risk of loneliness in Wolverhampton, South Tyneside, Kingston-Upon-Hull, Blackpool, Stoke-On-Trent, Great Yarmouth, Fenland, County Durham, and Barrow-in-Furness. This will support over 10,000 people with access to opportunities such as befriending services, parent and toddler groups, lunch clubs and gardening activities.   …