ASA – AI-Assisted, Collective Ad Regulation – our new strategy

The ASA/CAP have released a post called: AI-Assisted, Collective Ad Regulation – our new strategy. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’re launching our new five-year strategy, AI-assisted collective ad regulation, with ambitious targets to make sure all ads are responsible and people are protected from being misled, harmed or offended by them. The strategy will be launched at our ‘Greenspeaking with confidence’ online…

Upfront costs biggest barrier to green home improvements

Lloyds Banking Group, a leading UK based financial services group, has released the first Housing Stocktake 2023 report (PDF, 4.7MB) sharing insights on the stalling efforts to decarbonise the UK’s housing stock. In the UK, homes are one of the highest emitting sectors, with the 28 million residential properties accounting for 16% of the UK’s total carbon missions. The report reveals that while nearly six in ten (57%) homeowners think it’s important to make their property ‘net zero ready’ by 2035, over two-thirds (69%) have not taken any action to make improvements…

Sight loss charity celebrates World Braille Day with ‘braille name generator’

To mark the celebration of World Braille Day on Thursday 4 January, and the vital importance of braille, the Royal National Institute of Blind People (RNIB), is inviting people to request their name in braille. Image: Black dots on a white background arranged to show the words “World Braille Day” which are printed below it in black text. Braille is the internationally recognised system of raised dots that enables people who are blind and partially sighted to read and write by touch. Many people with sight loss say braille enhances…

Ceres applauds Farm Bill extension, urges expansion of climate-smart investments in 2024

Ceres pledged to continue working with leading food, apparel, and agriculture companies in the coming months to pass a five-year Farm Bill reauthorization that equitably invests in U.S. farmers and rural communities. The statement comes after President Biden last week signed a one-year extension of the 2018 Farm Bill, ensuring critical programs will be available to support efforts to modernize the U.S. food system to benefit agricultural producers, consumers, communities, and the planet.  “The Farm Bill extension preserves key programs that confront the agricultural risks of climate change by building…

ASA – Body image in advertising – digitally altered images

The ASA/CAP have released a post called: Body image in advertising – digitally altered images. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In 2022, CAP and BCAP published an interim statement, as part of their ongoing review on body image in advertising following an open call for evidence in 2021.  One of the policy areas for which CAP and BCAP committed to undertake…