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New photography competition launched to challenge stereotypical depictions of older people 

Stuart Mitchell

The Centre for Ageing Better and Alamy are launching an exciting new competition encouraging photographers to capture positive images of people aged 50 and over. The competition looks to build on the successes of Ageing Better’s Age-positive image library which contains over 2,000 images. The photos have been downloaded over 100,000 times. The competition is an opportunity for photographers to showcase their style and produce inclusive imagery that avoids the stereotyping and objectifying of older people and the portrayal of ageing as a wholly negative experience – something commonly seen in…

Back to Brand & Heart – The CMO Barometer 2023

Stuart Mitchell

The Serviceplan Group’s CMO Barometer offers exclusive insights into the visions projected by international brand managers for 2023. In 2023, CMOs will be ‘humanising’ their day-to-day work in marketing. This is demonstrated by current responses from the CMO Barometer: an annual international study by the Serviceplan Group, where over 450 Chief Marketing Officers from the most prominent companies make specific assessments of marketing trends and exclusively share their expectations for the coming year. The past few months have shown that the only certainty is uncertainty. It influences brands, advertising, and…

The Ad Council’s 68th Annual Public Service Award Dinner Celebrates Extraordinary Accomplishments and Inspires the Marketing and Media Industries to Face Forward and Meet the Moment

Stuart Mitchell

At the end of last year, the Ad Council, America’s leading organization harnessing the power of communications for social change, held its Annual Public Service Award Dinner. Doug McMillon, President & CEO of Walmart, was honored for his exceptional contributions to corporate citizenship, including Walmart’s support for the Ad Council’s campaign Welcoming Immigrants, COVID-19 Vaccination Education Initiative and additional efforts. The Dinner was co-hosted by co-anchor of ABC News/Nightline, Juju Chang, and anchor of ESPN’s SportsCenter Face to Face, Hannah Storm, and featured a live performance from the Detroit Youth…

WeTransfer summarizes 2022 corporate social responsibility milestones in end of year recap video

Stuart Mitchell

WeTransfer, a leading provider of creative productivity tools, celebrates their corporate social responsibility activities for the 2022 year. Becoming a certified B Corporation™ in 2020, this achievement consolidated WeTransfer’s long term interest in using business as a force for good. Since the company’s inception, WeTransfer has donated 30% of its advertising inventory to artists and social causes to promote ideas that can help influence change. In 2022, the company developed new products, designed advertising campaigns, curated stories about creativity on its digital arts arm WePresent, and doubled down on donations…

New edition of the Global SRO Database now available

Stuart Mitchell

The International Council for Advertising Self-Regulation (ICAS) is proud to release the fifth edition of its Global SRO Database and Factbook.  Since 2017, ICAS has been collecting basic facts and figures on existing self-regulatory systems. By bringing more transparency on how SROs operate in the different markets represented in its network, ICAS hopes to contribute to a better understanding of advertising self-regulation by the industry, regulators, and the general public. What information is included? information about the governance of SROs and their funding model; links to the main advertising standards currently…