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The world’s first International Standard dedicated to helping organizations take action on biodiversity launched in Rwanda

Stuart Mitchell

The International Organization for Standardization (ISO) has launched the world’s first International Standard dedicated to supporting organizations globally to take action on biodiversity, during its Annual Meeting 2025 (AM25) in Kigali, Rwanda.  ISO 17298: Biodiversity for organizations – Guidelines and Requirements is a new standard providing, for the first time, a practical, scalable framework to help organizations assess their biodiversity impacts, dependencies, risks and opportunities.   Biodiversity – the variety of life on Earth – is essential to the health of ecosystems, economies, and communities. As nature loss accelerates, ISO’s new…

First UK-accredited carbon accounting training courses set to launch

Stuart Mitchell

The Institute of Sustainability and Environmental Professionals (ISEP) has launched a new course specification for carbon accounting, allowing training providers to develop and run accredited courses for the first time – supporting efforts to prevent greenwashing and underpin trust in the net-zero transition. With hundreds of thousands of businesses globally expected to face mandatory carbon reporting in the coming years – the lack of professional standards for carbon accountants has prompted ISEP and the Carbon Accounting Alliance to develop an independent Register of Carbon Accountants and Auditors (RCAA) – which is due to…

AkzoNobel becomes exclusive supplier for solar absorbing wall technology

Stuart Mitchell

After developing a pioneering coating which can help warm up or cool down a building, AkzoNobel has now become exclusive paint supplier to the Calosol heat-retaining façade technology it helped to create. The innovative panel system – which transforms the façades of homes and buildings into a source of energy – was created together with Dutch partners Emergo and TNO. At the heart of the technology is a special AkzoNobel coating which can harness energy from the portion of sunlight invisible to the human eye. Which means the system can…

Eurobest announces the Jury line-up for 2025

Stuart Mitchell

The Eurobest Awards, celebrating Europe’s most groundbreaking creativity, has announced the 2025 Jury line-up. With a record number of experts from Eastern Europe, the line-up reflects the diversity and innovation shaping Europe’s creative landscape. This year marks a historic moment, with Sona Abbasova, Director Corporate and Marketing Communications, Azercell, Azerbaijan, joining the PR Eurobest Award Jury as the first-ever Juror from Azerbaijan. Her appointment reflects Eurobest’s commitment to staying at the forefront of European creativity, ensuring the line-up mirrors the full cultural and creative breadth of the region. Commenting on…

First-of-its-kind IPA data details strong ROI and long-term impact of Influencer Marketing

Stuart Mitchell

Influencer Marketing delivers strong returns, particularly over the long term. This is according to new data from the IPA was officially unveiled at its flagship Effectiveness Conference. The findings are drawn from the industry’s first-ever cross-industry Influencer Database, spanning 220 campaigns from 144 brands across 36 sectors and 28 markets, and capturing over £133 million in influencer spend. The initiative was led by IPA Effectiveness Leadership Group member Jane Christian, EVP Analytics, WPP Media, and provides the most comprehensive view to date of influencer marketing’s commercial impact. Influencers perform: The…