Search Results for: content

First-of-its-kind IPA data details strong ROI and long-term impact of Influencer Marketing

Stuart Mitchell

Influencer Marketing delivers strong returns, particularly over the long term. This is according to new data from the IPA was officially unveiled at its flagship Effectiveness Conference. The findings are drawn from the industry’s first-ever cross-industry Influencer Database, spanning 220 campaigns from 144 brands across 36 sectors and 28 markets, and capturing over £133 million in influencer spend. The initiative was led by IPA Effectiveness Leadership Group member Jane Christian, EVP Analytics, WPP Media, and provides the most comprehensive view to date of influencer marketing’s commercial impact. Influencers perform: The…

Global Push for Gender Equality in Sport Gains Momentum with New Partnership

Stuart Mitchell

UN Women has signed a landmark agreement with the International Working Group on Women and Sport (IWG) to accelerate gender equality across the global sports arena. The partnership will harness sport’s power to empower women and girls, strengthen movements, and drive systemic change worldwide.     Left to right: Sarah Hendriks, Director of Policy, Programme and Intergovernmental Division at UN Women and Annamarie Phelps CBE OLY, Chair of IWG. Photo: UN Women/Ryan Brown Through the new Memorandum of Understanding (MOU), the two partners will work with governments, federations and civil…

Creating a sustainable future for the National Trust update

Stuart Mitchell

In July they the National Trust announced the need to make savings due to sustained cost pressures that are affecting many charities, and to put us in the best position to deliver our new 10-year strategy. Following consultation and our voluntary redundancy scheme, we have been able to minimise the number of compulsory redundancies. As a result of cutting our pay reduction target by £2 million we have also been able to add some roles back into our proposed structure. Of the 6% reduction in headcount we were expecting to…

New research suggests majority of Europeans favour human rights and environmental protection in face of EU rollback

Stuart Mitchell

New polling by Ipsos reveals that a large majority of people (75%) across 10 European countries think it is important that the European Union (EU) uphold its own environmental laws. The new survey of 10,861 people – commissioned jointly by Amnesty International and Global Witness – also found that around three-quarters of respondents said large companies should be held accountable for human rights (75%) and environmental harm (77%) across their global value chains. The findings come at a time when the EU is considering drastically weakening environmental and human rights…

L’Occitane en Provence Launches its First Bottle Made of 100% Enzymatically Recycled PET

Stuart Mitchell

As part of the relaunch of its fragrance ranges, the bottle for the Cédrat Shower Gel becomes the first product from L’Occitane en Provence to benefit from CARBIOS enzymatic recycling technology, combining premium design with sustainability. A key milestone that marks the acceleration of the partnership between the two companies and a significant step forward in advancing L’Occitane en Provence’s circularity ambitions. Following a successful pilot series in 2024 with the Almond Shower Oil bottle, L’Occitane en Provence is accelerating its strategic partnership with CARBIOS and the deployment of bottles…