Phoenix Group, the UKs largest long-term savings and retirement business, has launched its “Midlife MOT” programme, following a successful pilot in 2022, to help its 6,700 employees make better informed decisions about their work, wealth and wellbeing. Phoenix Group’s Midlife MOT offering for all its UK employees includes a digital assessment tool, plus in-person workshops for those within 10 years of retirement. The digital assessment tool is designed to allow its employees to evaluate their individual wellbeing, work-life and wealth, and makes recommendations for actions they can take, providing tips,…
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CAP – Reassuring advice on private pregnancy ultrasound scans
The ASA/CAP have released a post called: Reassuring advice on private pregnancy ultrasound scans. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Ultrasound scans are common, and we understand the NHS typically uses them at least twice during a normal, uncomplicated pregnancy. The first scan is normally done from 10-14 weeks to establish the number and position of the foetuses and the due date.…
IPA/TikTok tie-up sees content creators showcase industry to untapped talent
The IPA, in partnership with TikTok for Business, has launched a new ad campaign featuring popular TikTok creators to attract a more diverse audience of talented young people across the UK, into the advertising industry. The campaign has matched four successful content creators including, Benjy, Walid, Hannah Beau and Abbie Blyth, with five top advertising agencies including Havas (London), VCCP (London), VMLY&R (London), Wavemaker North (Manchester) and Leith (Edinburgh), to showcase the opportunity that a job in adland has to offer with the aim of engaging and inspiring young people…
New Unprecedented Communications Effort Confronts National Mental Health Crisis
The Huntsman Mental Health Institute and the Ad Council recently unveiled their most comprehensive communications initiative yet, designed to create a more open, accepting and proactive society when it comes to mental health. Through extensive market research, the new “Love, Your Mind” campaign was developed to resonate with the nearly 70 million adults across the U.S. who are likely to experience mental health challenges – while also holding attitudes and beliefs that may discourage them from seeking help. Building on the Huntsman Mental Health Institute and the Ad Council’s long-term…
National Trust devotes record sum to historic buildings and collections conservation in 2022/23
The National Trust dedicated a record amount of funds to the conservation of historic buildings and collections in the last financial year, the charity’s latest Annual Report reveals. A total of £179.6 million was spent on projects large and small, such as the reopening of Northumberland’s Seaton Delaval’s iconic Hall following an ambitious £7.4 million restoration project and the transformation of the Dyrham Park house and estate in Gloucester. New openings post conservation work included the ‘Garden in the ruins’ at Nymans, Sussex, and the first ever Children’s Country House…