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Early net-zero action in Africa brings big climate gains—and development challenges, CATF finds

Stuart Mitchell

New research from Clean Air Task Force (CATF) explores how different timelines for achieving net-zero emissions could shape Africa’s energy, land, water, and development future. The study, Exploring Net-Zero Emissions Pathways for Africa Across Different Timelines, uses the Global Change Analysis Model (GCAM) to examine how various levels of climate ambition affect the continent’s growth and resource use, highlighting critical trade-offs for policymakers.  “Our modeling shows that Africa’s climate choices are fundamentally development choices,” said Michael Dioha, Senior Energy Researcher at CATF and lead author of the study. “Reaching net-zero…

New IPA best practice guide aims to improve public sector agency procurement process

Stuart Mitchell

The IPA has published a best practice guide to help public sector bodies select the right advertising agency for their communications needs. It has been endorsed by the Crown Commercial Service and the Cabinet Office. The publication acknowledges that certain common procurement practices can discourage agencies from pursuing public sector work, including overly complex, low-value tenders; unequal and unrealistic timelines; last-minute delays or cancellations; and appointing an agency without follow-through on briefings. In response, the new best practice guide sets out ten clear principles to help public sector bodies run smarter, fairer and more…

CAP – Don’t gloss over the facts – advertising make-up and beauty

Stuart Mitchell

The ASA/CAP have released a post called: Don’t gloss over the facts – advertising make-up and beauty . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. After years of contouring, plumping, and promising perfection in a bottle, the beauty industry is getting a reality check. From tan expected to deepen skin 5 shades darker overnight to lip plumper’s claiming long-term pout power, some cosmetic ads…

Ormat Publishes 2024 Sustainability Report, Marking 60 Years of Innovation and Impact

Stuart Mitchell

Ormat Technologies Inc., a leading geothermal and renewable energy company, today announced the release of its annual Sustainability Report. The report highlights Ormat’s progress in advancing its long-term sustainability strategy, expanding overall renewable energy and storage capacity, and strengthening its environmental, social, and governance (ESG) performance. The results of this report reflect the company’s ongoing commitment to delivering low-carbon solutions, while creating value for communities around the world. Key highlights of the 2024 Sustainability Report include: Climate Action: Helped avoid approximately 2,488,811 metric tons of CO2e emissions – over 11…

Effie and Ipsos Creative Excellence Release Third Report in Dynamic Effectiveness Series: The Intuition Illusion

Stuart Mitchell

A knowledge gap between brand marketers and their audience risks undermining marketing effectiveness unless brands take a more rigorous view of insight, intuition, and the right balance between the two, according to ‘The Intuition Illusion: Why The Audience Knowledge Gap is Sabotaging Your Work’ – a new report from Effie and Ipsos. The report, the latest in Effie and Ipsos Creative Excellence “Dynamic Effectiveness” series, begins by examining the gap that often exists in brands’ understanding of the audiences they need to reach – and the lack of empathy that…