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Deep trouble: future seafloor marine heatwaves will surpass surface extremes

Stuart Mitchell

A new study shows that marine heatwaves on the seafloor could be more than 50% more frequent in future than at the surface of the ocean during hot summer months, a concerning prospect for bottom-dwelling species that cannot escape the rising temperatures, with ripple effects across entire ecosystems and humans alike. What is a marine heatwave? A period lasting at least 5 days where sea temperature is greater than the 90th percentile of historical temperatures for that time of year. Led by PML’s Dr Robert J. Wilson, the study investigated how marine…

DIOMEDEO from DMEC is helping to map the ocean environment for innovators in offshore renewable energy

Stuart Mitchell

DMEC, based in The Hague specialises in offshore renewable energy solutions such as wind, wave and offshore solar power. But with mounting political and budget challenges, the pressure is on to drive public awareness around the Blue Economy and keep the momentum going in this vital area of research. DMEC is working hard to bring increased value to the offshore renewable energy sector with new applications and research. One such project is DIOMEDEO, funded by the European Space Agency (ESA), in collaboration with EOMAP GmbH & Co. KG (DE), Crestwing (DK) and…

WARC reveals insights from the winners of the Cannes Creative Effectiveness Lions 2025

Stuart Mitchell

Prioritising consistent creative and embracing fun and disruption are the keys to success, according to a new report by WARC, the global authority on marketing effectiveness. ‘Creative Effectiveness Lions 2025 – Insights from the winners’, identifies trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions, rewarding creativity that has also met business goals and driven sustainable impact over time. Based on WARC’s analysis of the entries and the jury’s deliberations, the report unearths insights into what makes a campaign both creative and effective, offers…

Nomad Foods Publishes 2024 Sustainability Report Highlighting Progress in Sourcing, Nutrition and Operations

Stuart Mitchell

Nomad Foods, Europe’s leading frozen food company whose popular brands include Birds Eye, Ledo, iglo, Findus and Frikom, has today published its 2024 sustainability report, providing updates on progress against targets for the period January to December 2024. ‘Appetite for a Better World’, the company’s sustainability strategy, is built around three pillars: Better Sourcing, Better Nutrition and Better Operations, supported by timebound targets aligned to the UN’s Sustainable Development Goals. The new report shows that Nomad Foods is making significant progress against its core sustainability commitments. David Pettet, Head of…

ASA – What’s the story when advertising ticket sales?

Stuart Mitchell

The ASA/CAP have released a post called: What’s the story when advertising ticket sales? . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From a village pantomime to a sold-out stadium via festivals, fêtes, musicals and more. No matter the shape or size, events usually means tickets and marketers need to check the terms and conditions when promoting those tickets.   Every marketer wants their…