Search Results for: services

CAP – Claims about treating anxiety

Stuart Mitchell

The ASA/CAP have released a post called: Claims about treating anxiety. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Anxiety is a common mental health condition which can affect people from all backgrounds and all ages. There are many products and services which are designed to help people with anxiety, but what do the advertising rules say? Food for thought  Rule 15.6.2 and associated…

Warner Music Group’s Greenhouse-Gas Reduction Targets Validated By The Science Based Targets Initiative

Stuart Mitchell

Warner Music Group, one of the world’s largest record companies, today announced that its near-term greenhouse gas (GHG) emissions reduction targets have been validated by the Science Based Targets initiative (SBTi), reinforcing the company’s dedication to environmental sustainability.WMG has established ambitious targets to reduce its GHG emissions across all scopes, committing to: Reduce absolute scope 1 and 2 GHG emissions 54.6% by FY2033 from a FY2023 base year Reduce absolute scope 3 GHG emissions from purchased goods and services, upstream transportation and distribution and business travel 32.5% within the same…

Ahold Delhaize USA and General Mills Collaborate to Decrease Value Chain Emissions

Stuart Mitchell

Recognizing the importance of collaboration across the value chain, Ahold Delhaize USA and General Mills have announced an innovative approach to address Scope 3 greenhouse gas emissions within their shared value chain. Through co-investments in priority supply sheds — or geographic growing regions where key ingredients are sourced — the two companies will support farmers as they adopt regenerative farming practices. Utilizing expertise from Ecosystem Services Market Consortium (ESMC), a nonprofit member-based consortium, farmers will receive technical and financial support to implement techniques like cover cropping and nutrient management, and…

Climate X Research Shows 88% of Top Global Banks Unprepared for Climate-Related Disruptions

Stuart Mitchell

Climate X, a leader in climate risk data analytics, today announced the findings of its first-of-its-kind report, “The Top 50 Banks in the World Tackling Adaptation 2024”, conducted in collaboration with Climate Proof. This report ranks 50 of the world’s largest commercial banks based on their climate adaptation maturity, evaluated across 17 key indicators. The analysis reveals a significant gap in preparedness, with 88% of the top global banks failing to adequately address climate adaptation risks. Despite growing awareness, only 7 of the top 50 banks assessed meet more than…

Spotify global advertising revenue forecast to reach $2.1bn in 2024 as the platform focuses on winning a share of video ad budgets

Stuart Mitchell

Spotify, the world’s most popular audio streaming subscription service, is now turning to opportunities in the video advertising space whilst making it easier for brands to run multi-media campaigns on the platform.  And, while Spotify is by no means a social platform, it is looking to better facilitate community and connection between fans and artists. Alex Brownsell, Head of Content, WARC Media, and author of the report, says: “Spotify is looking to expand beyond its sonic roots. The platform is eyeing opportunities in the video ad space, especially with video…