Search Results for: services

Serviceplan Group and BMW expand agency model ‘THE MARCOM ENGINE’

Stuart Mitchell

The Serviceplan Group and the BMW Group are continuing and expanding their successful cooperation within the scope of the agency model “THE MARCOM ENGINE”. Following the recent contract extension until the end of 2027, Serviceplan will also be responsible for the majority of asset production as well as the adaptation and rollout of central campaigns. Christian Schmitz, who has held the role of CEO at The Marcom Engine for three years, comments: “THE MARCOM ENGINE stands for an operationally optimised and efficient agency model that delivers data-driven product communication from…

“Evolution of Smooth” Brand Campaign Wins the Iridium as the Most Effective Campaign in the World

Stuart Mitchell

Effie Worldwide has announced eos as the winner of the prestigious Iridium Award, for the 2024 Global Best of the Best Effie Awards. The competition awarded their “Evolution of Smooth” brand campaign – brought to life by Mischief @ No Fixed Address – as the single most effective marketing effort in the world.  The 2024 Global Best of the Best Awards was open to Grand and Gold Effie winners from 55+ national and regional Effie Awards programs held throughout 2023, all vying for the highest honor in marketing effectiveness. The…

SAP CSR 2024 eBook Highlights How Real Impact Starts with Connection

Stuart Mitchell

If you’re looking for proof that collective action works, start here. The new SAP Corporate Social Responsibility (SAP CSR) eBook—Helping the World Run Better, Together—unites stories, data, and momentum from across the globe. It’s a snapshot of how SAP and its partners are building ecosystems, not just programs, that aim to deliver lasting change. This is what they state on their website: At SAP, we believe real change begins with deep connection: between companies and communities, between bold ideas and practical infrastructure, and between those willing to take risks and…

IFC and Santander Chile Launch First US$100 Million Loan for Green Building Projects

Stuart Mitchell

The International Finance Corporation (IFC), a member of the World Bank Group (WBG), has committed a US$100 million loan to Santander Chile to finance green building projects. This marks IFC’s first green loan in Chile dedicated exclusively to environmentally friendly buildings, and it is also the first loan of its kind granted to the Santander Group worldwide. The transaction includes a sustainability-linked incentive, which is contingent on Santander Chile meeting key performance indicators (KPIs) related to the development of green construction sub-projects aligned with the Excellence in Design for Greater…

ASA partners with MHRA and GPhC to reinforce rules on the advertising of weight-loss drugs online

Stuart Mitchell

The ASA/CAP have released a post called: ASA partners with MHRA and GPhC to reinforce rules on the advertising of weight-loss drugs online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our Compliance team have today published a joint Enforcement Notice with the Medicines and Healthcare products Regulatory Agency (MHRA) and General Pharmaceutical Council (GPhC), making clear that ads for named weight-loss POMs are…