New IPA President Julian Douglas has announced the launch of the IPA Effectiveness Accreditation programme, designed to fuel and better demonstrate the value that agencies deliver. Our aim is for agencies to embed an effectiveness culture within their organisations: creating processes, environments, attitudes and ultimately, values, that deliver pride in the business results of what they do for their clients and themselves, across all departments. Julian Douglas, IPA President The IPA Effectiveness Accreditation will recognise an agency’s effectiveness culture, both in their internal practices and in their relationships with clients,…
Read MoreIPA launches new effectiveness accreditation scheme to highlight value of agencies
