FEMA’s Ready Campaign Celebrates Its 20th Year, Launches New Ad Campaign with the Ad Council to Urge Older Adults to “Take Control” When It Comes to Emergency Preparedness

Over the last few years, FEMA has designed campaigns to meet the needs of specific communities, and this year’s Ready campaign focuses on older adults, specifically those with limited financial resources, living with disabilities and those living in rural areas. As part of the FEMA Ready campaign’s goal of empowering all people to take steps to become disaster resilient, FEMA and the Ad Council launched new PSAs today developed specifically for older adults. In the campaign’s 20th year, the new “Take Control” PSAs empower older adults and their caregivers to…

Read More

AARP and the Ad Council Launch New PSA Campaign ‘This Is Pretirement’

According to a new AARP survey, more than 1 in 5 (22%) adults have no retirement savings. Nearly 2 in 3 (64%) are worried that they will not have enough money to last in their later years. Recently, AARP and the Ad Council launched “This Is Pretirement,” a new, fully integrated campaign that encourages those thinking about retirement to plan for their financial future. “Pretirement” refers to the period in people’s lives—typically during their 40s and 50s—when they are closer to retirement than they are to the start of their…

Read More

Feeding America and The Ad Council Release New Public Service Announcement Featuring Scarlett Johansson

Feeding America and the Ad Council recently announced the launch of a new public service announcement designed to raise awareness about hunger in the United States. The PSA features Feeding America Entertainment Council member, actress, and activist Scarlett Johansson, who volunteered her time and talent, calling upon people to help families facing hunger in America by supporting the Feeding America nationwide network of food banks. According to the latest data from the U.S. Department of Agriculture, 44 million people lived in food insecure households in 2022, which includes more than…

Read More

The Ad Council, CDC, National Council for Mental Wellbeing and Shatterproof Launch Joint Effort to Inspire Millions Living with or At Risk for Substance Use Disorders to Begin their Recovery Journeys

The Ad Council, in partnership with the Centers for Disease Control and Prevention (CDC), National Council for Mental Wellbeing and Shatterproof, is inspiring millions to “Start With Hope” in a national public service advertisement (PSA) campaign. This vital new effort aims to deliver a message of hope to those living with substance use disorders (SUDs) as well as those at risk of developing a SUD, with a focus on supporting Black and Hispanic/Latinx populations, connecting them with harm reduction strategies and treatment resources to start their journeys to wellbeing and…

Read More

The Ad Council Appoints 18 New Members to its Board of Directors

The Ad Council, America’s leader in using the power of communications to inspire action and accelerate change around the most pressing issues in the country, elected 18 new members to its Board of Directors, chaired by Verizon CMO, Diego Scotti. In addition to the new Board members, the nonprofit elevated Rita Ferro, President, Global Advertising, Disney and Kirk McDonald, CEO of North America at GroupM, to the roles of Vice Chair. For more than 80 years, the Ad Council has been at the forefront of driving the communications industry’s social…

Read More