Tag: Ad Council

DJ Perera Named Chief Media Officer at the Ad Council

Stuart Mitchell

The Ad Council, America’s leader in using the power of communications to drive social impact at scale, announced today that DJ Perera has joined the organization as Chief Media Officer. She succeeds Kathy Kayse, who will be retiring on May 12 after leading the Media team for 5 years. Prior to joining the Ad Council, Perera led Boehringer Ingelheim’s U.S. Media Center of Excellence, managing all aspects of direct-to-consumer and health care professionals paid media for the company’s brands. In her new role, Perera will oversee the Ad Council’s Media…

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New Research by the Ad Council Research Institute and The Joyce Foundation regarding gun violence announced

Stuart Mitchell

In the midst of a growing national focus on Extreme Risk Protection Orders (ERPOs), the Ad Council Research Institute (ACRI) and The Joyce Foundation have announced key findings of a mixed-methods study to understand perceptions toward these laws. Results provide guidance for local and national organizations to drive more awareness and understanding of these laws where they are in place. The study also will serve as a cornerstone of the Ad Council’s expanded focus to further reduce gun violence in the United States, building upon existing efforts including the award-winning…

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The Ad Council Appoints 19 New Members to its Board of Directors

Stuart Mitchell

The Ad Council, America’s leader in using the power of communications to drive social impact at scale, elected 19 new members to its Board of Directors during its spring meeting held yesterday in Washington, DC. The non-profit organization’s Board is chaired by Jacki Kelley, CEO, dentsu Americas, and Chief Global Client Officer, dentsu. Vice Chairs include Tara Walpert Levy, VP, Americas, YouTube, and Diego Scotti, Executive Vice President and Chief Marketing Officer at Verizon. The Ad Council’s Board of Directors is comprised of an esteemed group of senior marketing, media…

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Ad Council, the National Highway Traffic Safety Administration, and SXM Media Launch New Audio PSA Aimed At Increasing Awareness of the Dangers of Drug-Impaired Driving

Stuart Mitchell

Ad Council, the National Highway Traffic Safety Administration (NHTSA), and SXM Media announced the launch of an audio PSA to raise awareness of the dangers of driving while high. The creative was produced by SXM Media’s Studio Resonate and will air in English and Spanish to a national audience across Pandora and SoundCloud on mobile and in the car, with media donated by SXM Media. The spot is part of NHTSA and the Ad Council’s Drug-Impaired Driving Prevention campaign, which launched in 2019. Research shows that marijuana consumption can slow…

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The Ad Council and Amazon Break the Ice When It Comes to Conversations About Teen Mental Health

Stuart Mitchell

The Ad Council’s Sound It Out campaign and Amazon have collaborated to launch a new tool to help parents and caregivers initiate conversations about emotional wellbeing with the young people in their life. Connecting with teens can be challenging for parents and caregivers, but music is often a powerful way to help foster deep connections. Amazon Ads Brand Innovation Lab extended the canvas available to brands by collaborating with Amazon Music and Alexa to develop “Sound It Out: When You Can’t Say It, Play It.” The interactive experience is designed…

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