Tag: Ad Council

The Ad Council and Feeding America’s new PSA Shows What’s Possible in a World Without Food Insecurity

Stuart Mitchell

Feeding America® and the Ad Council, in partnership with fluent360, today launched a new fully-integrated PSA campaign designed to inspire conversation about and drive passion for the issue of ending hunger in the United States. “The Full Effect” highlights the impact of food on people’s lives and was developed to show when people are fed, futures are nourished, and individuals go from living, to truly thriving. Through short vignettes, the PSA shows the everyday joy of a child receiving a science fair award, and thriving as a working mom, to…

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New Research by the Ad Council Research Institute Outlines How Best to Reach, Encourage and Support those Open to Treatment

Stuart Mitchell

In the midst of a growing national crisis of drug overdose deaths, the Ad Council Research Institute (ACRI) have announced its findings of a mixed-method research study identifying how to reach, encourage and support individuals open to treatment for substance use disorders (SUDs). The report hones in on the audiences most impacted by or at risk for substance use disorders, identifies those open to seeking treatment, deciphers barriers and motivators to seeking treatment and informs message development to help individuals explore resources and recovery. Results shine a light on opportunities…

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“Safe Stories” National PSA Campaign Responds to Growing Gun Suicide Epidemic

Stuart Mitchell

Recently, the Ad Council and Brady, in partnership with dentsu, launched the newest addition to the life-saving End Family Fire program: “Safe Stories,” a multimedia campaign and immersive digital experience that shares the real stories of seven people who contemplated taking their own life by a firearm. The effort, which is told through a book that doubles as a gun safe, encourages safe storage to prevent a personal moment of crisis from turning into a tragedy. Unfortunately in America, 66% of gun owners have at least one unlocked firearm, allowing…

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Year-Long Study Examines What Issues Americans Care Most About, Reveals Power of Local and National Media to Influence Decisions on Major Issues

Stuart Mitchell

The Ad Council Research Institute (ACRI) released results of a year-long study aimed at taking a pulse check of the issues Americans care most about, the actions they take on behalf of those issues and how shifts in interests occur as media focus, culture shifts, and movements drive action. Among other key findings, the 2022-23 Issue Pulse results reveal that, despite some variances in issues Americans care about throughout the year, some clearly have staying power: nearly half of all Americans consistently list the economy as their top concern, followed…

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New Study Reveals 66% of Conservatives and 46% of Independent Voters Lack Confidence in Elections

Stuart Mitchell

The Ad Council Research Institute (ACRI) and the Campaign Legal Center (CLC) released findings from a new study that revealed a significant knowledge gap, as well as ongoing fears and concerns about the fairness and accuracy of the U.S. election process among many conservative-leaning and independent voters. The new study, (Dis)Trust in Elections: Rebuilding Voter Trust & Confidence in the U.S. Election Process, offers organizations, government entities, election boards, and election officials key insights into the ideal target audience for election-confidence building efforts. “Especially as we head into a new…

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