Tag: Ad Council

Dance and Music Aim to Inspire U.S. Adults to Improve Blood Pressure in New PSAs from the American Heart Association, American Medical Association, and the Ad Council

Stuart Mitchell

Nearly half of adult Americans have high blood pressure [i] , and many do not know it. To help Americans reduce their risk of heart attack and stroke, the American Heart Association (AHA), American Medical Association (AMA), HHS Office of Minority Health (OMH), Health Resources & Services Administration (HRSA) and the Ad Council released new public service announcements (PSAs) today, encouraging people to take control of their health by self-monitoring their blood pressure and speaking with a health care professional about their numbers. The “Get Down With Your Blood Pressure”…

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Women Find Inspiration to Reclaim Financial Independence in New PSAs from AARP and the Ad Council

Stuart Mitchell

Although more than 8 in 10 (86%) American women approaching retirement say that achieving financial security is very important to them, just one in three (33%) women believe they are very likely to achieve it, according to AARP. [1] To address this confidence gap, AARP and the Ad Council have teamed up to launch “We Say Save ItTM” PSAs to empower women to prioritize their financial wellbeing in retirement. Launching October 21, “We Say Save It” is designed for middle-income women seeking inspiration to begin – or continue – their…

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Rural Americans Share Personal Stories to Inspire Confidence in COVID-19 Vaccines in Local Communities and Nationwide

Stuart Mitchell

In September 2021, incidence rates of COVID-19 in rural America were roughly 54% higher than elsewhere in the country according to the Rural Policy Research Institute. As this disparity and rates of vaccine hesitancy continue, the Ad Council and COVID Collaborative partnered with trusted rural voices like the American Farm Bureau Federation, the Cooperative Extension System and others to release new PSAs that feature and speak to rural Americans from across the country. The PSAs showcase the firsthand impact of the COVID-19 pandemic and vaccines for seven individuals and families,…

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Alzheimer’s Association Honors and Empowers Caregivers During National Family Caregivers Month and National Alzheimer’s Disease Awareness Month

Stuart Mitchell

During National Alzheimer’s Disease Awareness Month and National Family Caregivers Month in November, the Alzheimer’s Association is teaming up with the Ad Council to launch a new national communications campaign “Hopeful Together.” Highlighting the campaign are public service announcements (PSAs) aimed at encouraging families to discuss cognitive concerns with each other and their doctor sooner to enable early diagnosis of Alzheimer’s disease and other dementia. “Many families are hesitant to discuss cognitive concerns even when they know something is wrong,” said Michael Carson, chief marketing officer, Alzheimer’s Association. “But having…

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CDC, AMA, and Ad Council Urge Flu Vaccinations to Reduce Flu Hospitalizations Amid COVID-19 Concerns

Stuart Mitchell

The Ad Council, the American Medical Association (AMA), the Centers for Disease Control and Prevention (CDC) and the CDC Foundation today announced a new effort to encourage more people to get vaccinated against seasonal flu. While flu activity was unusually low during the 2020-2021 flu season—due largely to COVID-19 mitigation measures like wearing masks, school and work closures, and physical distancing—the threat of flu is likely far greater this year with many of those mitigation measures in decline. During a severe season, flu has resulted in as many as 41…

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