Tag: Ad Council

New “When You Graduate, They Graduate” Campaign from Dollar General Literacy Foundation, Ad Council, and BBH USA Highlights the Positive Impact of Earning a High School Diploma

Stuart Mitchell

The Dollar General Literacy Foundation (DGLF) and the Ad Council are releasing new public service announcements (PSAs)  to reach adults without a high school diploma. As part of their longstanding Finish Your Diploma campaign, the new “When You Graduate, They Graduate” campaign shows that along with increased job opportunities and higher earnings, parental literacy and high school completion can have a positive ripple effect on the family. The campaign was developed pro bono by creative advertising agency BBH USA. “The Dollar General Literacy Foundation believes in the power of education…

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The Ad Council to Take On Overdose Crisis Through New Coordinated National Public Awareness Efforts

Stuart Mitchell

Drug overdose deaths reached nearly 108,000 in 2021, the highest number ever recorded in a 12-month period and a staggering 52 percent increase over the previous two years. This rise in overdose-related deaths is being fueled by the prevalence of synthetic opioids, like fentanyl, which were involved in an estimated 66% of overdose deaths during this time period. To address this issue, the Ad Council has announced a holistic approach to the overdose crisis, featuring two distinct initiatives: one with leading technology companies Google, Meta and Snap and one with…

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NBC’s TODAY Joins the Ad Council for New Public Service Ad Empowering Girls in STEM

Stuart Mitchell

On Sunday before the start of Super Bowl LVI, NBC’s TODAY debutted a new television public service ad (PSA) featuring the show’s anchors to encourage girls throughout the country to pursue their interests in STEM—science, technology, engineering and math. The spot, a part of the national She Can STEM campaign, was created by ad agency Deloitte Digital in collaboration with the Ad Council, a non-profit and leading producer of social impact campaigns for 80 years, and IF/THEN, an initiative of Lyda Hill Philanthropies. The PSA featured TODAY anchors Savannah Guthrie,…

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AARP, Ad Council Partner to Address Unique Challenges Facing Military Veteran Caregivers

Stuart Mitchell

There are 48 million unpaid family caregivers in the United States, more than 6.5 million of whom are military veteran caregivers. These caregivers provide $14 billion in uncompensated care each year for their loved ones. To help military veteran caregivers get the tools and resources they need to take care of themselves and their loved ones, AARP and the Ad Council are launching the latest round of creative for their Caregiver Assistance campaign. Today they are releasing their first-ever PSAs targeting caregivers of veterans and current members of the military.…

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National campaign launches new PSAs based on real stories that inspire parents to consider adopting teens in foster care

Stuart Mitchell

The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council has launched a new series of public service advertisements (PSAs) that encourage prospective parents to adopt teens from foster care. The new PSAs, created pro bono by advertising agency Barbarian, are inspired by true stories of teens adopted from foster care to highlight how rewarding of an experience it is for both parents and teens. “The launch of the new PSAs continues the campaign’s powerful work of sharing true and…

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