Tag: Ad Council

The Ad Council and Dollar General Literacy Foundation Celebrate 15 Years of Promoting Adult Education

Stuart Mitchell

The Finish Your Diploma campaign today released new public service advertisements (PSAs) to mark 15 years of empowering adults to complete their high school equivalency, such as their GED or HiSET. Launched in 2010 by the Ad Council and the Dollar General Literacy Foundation (DGLF), the national campaign has connected more than 2 million people to free local adult education centers. Designed to reach the nearly 30 million adults in the United States without a high school diploma, the campaign encourages learners to use FinishYourDiploma.org’s zip code search tool to…

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The Ad Council and Sugar23 Launch Ad Council Entertainment

Stuart Mitchell

The Ad Council, the nonprofit behind some of the most iconic social impact campaigns in the U.S., today announced the formation of Ad Council Entertainment. The new initiative is a first-of-its kind for the legendary nonprofit and is dedicated to harnessing long-form storytelling to drive social impact at scale in a partnership with Sugar23, the media company founded by Academy Award-winning producer Michael Sugar. The strategic partnership unites the Ad Council’s 80-year legacy of creating social impact through marketing with Sugar23’s pedigree of producing award-winning, socially conscious entertainment like “Spotlight,”…

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IDPH, Brady and the Ad Council Join Forces to Educate Illinoisans About Life-Saving Firearm Restraining Orders

Stuart Mitchell

The Illinois Department of Public Health (IDPH), Brady: United Against Gun Violence and the Ad Council are debuting the next phase of their “Pause to Heal” campaign, an innovative public-private partnership that was piloted in 2024 to raise awareness of Firearm Restraining Orders (FROs), also known as “extreme risk laws” or “red flag laws.” Despite these tools’ proven efficacy at preventing firearm injuries and deaths, awareness among the general public remains low. This year, the campaign is launching a new suite of public service advertisements (PSAs) that illustrate how loved…

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The Ad Council Announces Disney’s Rita Ferro as Board Chair

Stuart Mitchell

Rita Ferro, President of Global Advertising for The Walt Disney Company has been named Chair of the Ad Council’s Board of Directors. She succeeds Tara Walpert Levy, Vice President, Americas at YouTube. For more than 80 years, the Ad Council has championed pivotal issues impacting people across the United States. Representing marketing, media, technology and business sectors, Board Members leverage their unique expertise, strong leadership and financial contributions to ensure the continued success and growth of the organization. The Ad Council’s Board of Directors works closely with the organization’s leadership…

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New PSA from the Ad Council and NHTSA Highlights the Human Cost of Buzzed Driving

Stuart Mitchell

The Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) today announced the launch of a powerful new public service advertisement (PSA) aimed at preventing buzzed driving across the United States. The latest creative encourages responsible driving behavior at a time when 30% of traffic fatalities nationwide involve an alcohol-impaired driver. The new TV PSA, “Lost in a Flash,” highlights to viewers how avoiding buzzed driving contributes to collective well-being within communities and families. The creative is designed specifically to remind Hispanic male drivers ages…

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