Tag: Ad Council

The Ad Council and Autism Speaks partner with Sesame Workshop to encourage early screening for autism in new multimedia public service campaign

Stuart Mitchell

Though autism can be reliably diagnosed as early as age 18 months, most children aren’t diagnosed until between 4 and 5 years old—and studies indicate that age is even higher for low-income and minority children. A new bilingual awareness campaign featuring Julia, a four-year-old Sesame Street Muppet with autism, launched today to promote early screening and diagnosis, which can open a world of possibilities for the estimated 1 in 59 children with autism. The multimedia campaign, including new video public service announcements, grew out of a partnership between the Ad…

Read More

Smokey Bear Celebrates 75th Birthday

Stuart Mitchell

Smokey Bear, the face of the longest-running PSA campaign in United States history, turns 75 today, continuing his legacy of bringing awareness to unwanted, human-caused fires in America. Smokey Bear’s wildfire prevention campaign has had a dramatic impact since its introduction in 1944. This progress continues today, with an approximate 14 percent reduction in the average number of human-caused wildfires from 2011-2018, compared to the previous 10 years. While it’s clear his work has been successful, 9 out of 10 wildfires are still caused by humans, which means Smokey’s iconic message…

Read More

The Ad Council launches new strategic consultancy: Ad Council Edge

Stuart Mitchell

The Ad Council, America’s leading non-profit organization dedicated to driving social change, announced today a new arm: Ad Council Edge. A strategic consultancy, Ad Council Edge, builds on the Ad Council’s rich history of developing compelling and cutting-edge purpose-driven marketing campaigns to advise companies and nonprofit organizations on ways to inspire and engage the public on today’s most pressing issues. “We’re taking what we do best and sharing our many decades of experience with partners who are equally invested in making the world a better place,” said Lisa Sherman, President…

Read More

New PSAs Featuring The Angry Birds Movie 2 Inspire Girls to Pursue Science, Technology, Engineering and Math (STEM)

Stuart Mitchell

The Ad Council has joined forces with Sony Pictures Animation/Rovio Entertainment’s The Angry Birds Movie 2 to inspire young girls to use science, technology, engineering and math (STEM) to envision, invent and create a better world. The new PSAs (public service advertisements) are an extension of the Ad Council’s She Can STEM campaign, which encourages girls to pursue their STEM passions by challenging obsolete stereotypes and surprising girls with how cool, unexpected and inspiring STEM can be. The PSAs feature Silver, a dazzling young bird who is the smartest engineer…

Read More

New Live-Action Dora and the Lost City of Gold PSAs Inspire Families to Spend Time in Nature

Stuart Mitchell

The USDA Forest Service and the Ad Council have joined forces with Paramount’s Dora and the Lost City of Gold to encourage families to experience nature, find their own adventures, and create valuable memories together by visiting their local forest or park. The new PSAs (public service advertisements) are an extension of the U.S. Forest Service and Ad Council’s Discover the Forest and Spanish-language Descubre el Bosque campaigns, which emphasize the role of nature in fostering curiosity and encouraging moments of natural discovery for tweens and their families. The new…

Read More