Brady and Ad Council Announce Student Winners of First-Ever “End Family Fire” Scholarship Competition

Every day in the United States, eight kids are unintentionally injured or killed by “family fire,” a shooting involving an improperly stored or misused gun found in the home.  Brady and the Ad Council announced the winners of the first-ever End Family Fire Scholarship Competition. The winning videos, “You Told Me” and “Curiosity,” encourage gun owners to store firearms securely to help prevent these tragic incidents. The grand prize winners are: High school student Amelia Montagnino from Bethesda, Maryland (“You Told Me”) College student Alexandra Franklin from Detroit, Michigan (“Curiosity”)…

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Seize the Awkward Partners with Musicians Aminé, Hayley Kiyoko, Christina Perri and Lindsey Stirling to Encourage Young Adults to Start a Conversation About Mental Health

To coincide with Suicide Prevention Awareness Month (September), the Ad Council’s Seize the Awkward campaign is launching a new video series starring musicians Aminé, Hayley Kiyoko, Christina Perri and Lindsey Stirling to empower teens and young adults to talk about mental health with their friends. Through an anthem spot and four personal story videos, the artists share their own personal experiences of how starting a conversation about mental health with friends has impacted their lives. Throughout September, the national public service campaign in partnership with, the American Foundation for Suicide…

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FEMA and the Ad Council Launch Public Service Announcement for National Preparedness Month

FEMA and the Ad Council kick off National Preparedness Month with new public service announcements from FEMA’s Ready Campaign that promote the importance of preparing children and teenagers for possible emergencies and disasters. Involving young people in preparedness efforts can help youth, families and communities be prepared and able to respond when faced with disasters. The campaign products this year, with the tagline “Prepared, Not Scared,” encourage parents, teachers, and caregivers to visit Ready.gov/kids so they can teach our youth what to do when a crisis occurs, and how to take…

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Democracy Works and the Ad Council Partner to Conduct Research on Attitudes and Perceptions Around Voting

Democracy Works and the Ad Council announced a partnership to conduct research on attitudes and perceptions around voting in an effort to increase U.S. voter engagement in 2020 and beyond. The research, which will be conducted over the summer with results announced in an extensive report this September, will include various research methods and message testing among Generation Z, Millennials, Generation X, and Baby Boomers. The insights will provide evidence-based recommendations on messaging in order to support future voter engagement efforts for the field, including non partisan organizations, public officials…

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The Ad Council partners with WORLDZ to host Second Annual GoodFronts on September 11th in Long Beach, CA

The Ad Council has announced a partnership with WORLDZ to co-host the second annual WORLDZ GoodFronts, a first-of-its-kind competitive charity marketplace for social good. The event will spotlight four national nonprofits at the September 11th event in Long Beach, CA. The WORLDZ GoodFronts, inspired by the media industry’s Upfronts, is an “Action Auction” where social good organizations vie for the donated time, talent, and platforms of business leaders from across different industries. Introduced at last year’s WORLDZ Summit, the GoodFronts connects today’s most important causes with the resources they need…

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