Sesame Workshop Launches ‘Caring for Each Other’ Initiative to Help Parents and Children During Coronavirus Pandemic

In response to the unprecedented uncertainty facing young children and families, Sesame Workshop, the nonprofit educational organization behind Sesame Street, is offering a broad variety of free resources to help children and families during the coronavirus pandemic. Today’s announcement of the Caring for Each Other initiative marks the beginning of a commitment to support families for the duration of this crisis, with brand new content featuring the Sesame Street Muppets sharing messages of love and kindness, playful learning activities, and virtual play dates launching soon. Mindful that the adults who care for children need support too,…

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The Ad Council and Autism Speaks partner with Sesame Workshop to encourage early screening for autism in new multimedia public service campaign

Though autism can be reliably diagnosed as early as age 18 months, most children aren’t diagnosed until between 4 and 5 years old—and studies indicate that age is even higher for low-income and minority children. A new bilingual awareness campaign featuring Julia, a four-year-old Sesame Street Muppet with autism, launched today to promote early screening and diagnosis, which can open a world of possibilities for the estimated 1 in 59 children with autism. The multimedia campaign, including new video public service announcements, grew out of a partnership between the Ad…

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