Tag: the Committee of Advertising Practice

To include or not to include? – VAT in stated prices

Stuart Mitchell

The Committee of Advertising Practice (CAP) have posted advice for advertisers on their website about the usage of VAT in UK Advertising. We have included the advice from the site below: The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials, including websites and social media profiles. Because the correct use of VAT-inclusive and VAT-exclusive prices is a recurring issue in ASA complaints across industries and media, the CAP Compliance…

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A Guide to the CAP/ASA

Stuart Mitchell

The following is from the ASA/CAP website and I felt may be of interest to some people: The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). The Committee of Advertising Practice (CAP) is the sister organisation of the ASA and is responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable. About the ASA We’re passionate…

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Warning over gambling adverts likely to appeal particularly to under 18s

Stuart Mitchell

A letter has been sent to online operators regarding adverts featuring images that are likely to appeal particularly to under 18s. This letter was a joint exercise by the Gambling Commission, the Advertising Standards Authority, the Committee of Advertising Practice, and the Remote Gambling Association. The letter covers the worry that certain gambling ads are designed to appeal to children. The Letter Action required: removal of ads that appeal particularly to under 18s We are writing to advise you to amend or remove immediately any ads on your website or in…

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