Tag: Advertising

ASA statement on the regulation of environmental claims and issues in advertising

Stuart Mitchell

The ASA/CAP have released a post called: ASA statement on the regulation of environmental claims and issues in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA recognises that as governments set new and ambitious targets and as the scale of the challenge to avoid catastrophic climate change becomes ever clearer, advertising and, by extension, ad regulation needs to play its part…

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Advertising Fuels $1.34 Billion Illegal Piracy Market, Report by Digital Citizens Alliance and White Bullet Finds

Stuart Mitchell

Online criminals who offer stolen movies, TV shows, games, and live events through websites and apps are reaping $1.34 billion in annual advertising revenues – including from some of the most iconic global companies, according to new research from the Digital Citizens Alliance and White Bullet. The report – Breaking (B)ads: How Advertiser-Supported Piracy Helps Fuel a Booming Multi-Billion Dollar Illegal Market – details a year-long investigation into how brands and advertising intermediaries help support the operators of illegal piracy websites and apps through the placement of ads. Amazon, Facebook,…

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CAP – Digital Gold, Cartoon Dogs and the Moon – Advertising Cryptocurrencies

Stuart Mitchell

The ASA/CAP have released a post called: Digital Gold, Cartoon Dogs and the Moon – Advertising Cryptocurrencies. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. So far, 2021 has been the year of cryptocurrency. Bitcoin and its fellow travellers like Ethereum and Doge (a currency shaped like a cartoon dog, invented as a joke that has made some of its early adopters millionaires) have…

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Research from Unilever shows that almost 50% of people from marginalised communities feel they have been stereotyped in some way through advertising

Stuart Mitchell

From football to film, the wave of boycotts and ‘cancel culture’ sweeping industries regarded as not diverse and inclusive enough could have the advertising industry in its sights. A new study by Unilever has found that nearly one in two people from marginalised communities – people with disabilities, and Black, Hispanic, Asian, and LGBTQ+ people – feel they have been stereotyped in some way through advertising. The study also highlights that it isn’t just marginalised people who feel the impact: 71% believe stereotypes in media are harming the younger generation,…

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ASA – Putting influencers on notice after monitoring sweep reveals widespread failure to disclose advertising

Stuart Mitchell

The ASA/CAP have released a post called: Putting influencers on notice after monitoring sweep reveals widespread failure to disclose advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As part of our increased monitoring function, we are publishing the findings of our proactive monitoring sweep of influencer posts to gauge whether influencers are sticking to the rules, which require that they clearly signpost when their posts…

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