Tag: Advertising

ASA – Taxing tax claims: Advertising tax arrangement schemes

Stuart Mitchell

The ASA/CAP have released a post called: Taxing tax claims: Advertising tax arrangement schemes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. All ads must comply with the law and not incite anyone to break it.  With this is mind, illegal tax avoidance schemes cannot be advertised.  Tax arrangement schemes that comply with the law can be advertised, provided those ads comply with the CAP Code.…

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ASA – The Queen-tessential guide to referring to the Royal Family in ads

Stuart Mitchell

The ASA/CAP have released a post called: The Queen-tessential guide to referring to the Royal Family in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. While marketers may be tempted to link their campaigns to members of the Royal Family or Royal occasions, they should be mindful of the rules.  Read on for the key ‘dos’ and ‘don’ts’ when referring to the Royal Family…

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Verizon Media Donates $10M in Advertising to Mental Health, COVID-19 Awareness

Stuart Mitchell

Verizon Media has announced a donation of $10 million in advertising inventory to support mental and public health response efforts to address the novel coronavirus (COVID-19). The inventory will be used to raise awareness and mobilize resources, deepening Verizon Media’s longstanding commitment to supporting the health of the global community at large. Verizon Media will also provide campaign support including creative services and management. As part of its well being initiative, the company also launched Yahoo Life, a site focused on news, resources and content dedicated to wellbeing. “The coronavirus…

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ASA – Paws and clause: Avoiding an advertising cat-astrophe when featuring animals

Stuart Mitchell

The ASA/CAP have released a post called: Paws and clause: Avoiding an advertising cat-astrophe when featuring animals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As a nation of animal lovers, featuring animals in ads is a sure fire way to stir consumers’ emotions and encourage them to engage with a product or brand, but when marketers depict or imply any kind of harmful…

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Lawyers take action against BP’s climate “greenwashing” advertising campaign

Stuart Mitchell

Environmental lawyers from ClientEarth have today filed a high-level complaint against oil giant BP, claiming that it is misleading consumers about its focus on low carbon energy and solutions to climate change in its multimillion pound advertising campaign. They are backing up the complaint with a call for a ban on all fossil fuel advertising unless it comes with a tobacco-style health warning about the dangers to the planet and people. The lawyers have triggered an official complaints procedure against the fossil fuel company under the guidelines of the OECD,…

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