Tag: Advertising

CAP – Send in the clowns – phobia related imagery in advertising

Stuart Mitchell

The ASA/CAP have released a post called: Send in the clowns – phobia related imagery in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Over the years the ASA has received numerous complaints about ads on the basis that they upset people who suffer from phobias. The list includes fear of: snakes (ophidiophobia), spiders (arachnophobia), sharks (galeophobia), birds (ornithophobia), bees (melissophobia), insects (entomophobia),…

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CAP – A quick guide to advertising consumer surveys

Stuart Mitchell

The ASA/CAP have released a post called: A quick guide to advertising consumer surveys. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Advertising claims from consumer surveys can be a great way to let the public know just how highly your product or service is rated by consumers. However, many marketers have fallen foul of the CAP Code in the way they have communicated…

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ASA/CAP – New online training on the rules for advertising health and medicines

Stuart Mitchell

The ASA/CAP have released a post which talks called New online training on the rules for advertising health and medicines.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today we launched a new eLearning module: Health and Medicines Advertising. The course provides training on advertising medicines, medical devices and products, complimentary therapies and food supplements. The module also goes into detail on the evidence…

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Nearly 80% of People Can Distinguish Paid Search Ads From Organic Search Results

Stuart Mitchell

Seventy-seven percent (77%) of people say they recognize paid search ads, according to new survey data from Clutch, the leading B2B research, ratings, and reviews company. People use search engines to find answers to questions and often click paid search ads that respond to their search queries. One-third (33%) of people click a search ad because it directly answers their search query, compared to those who click a search ad because it mentions a familiar brand (26%) or is listed above other search results (20%). To engage potential customers through…

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ASA/CAP – Six top tips to avoid misleading advertising

Stuart Mitchell

The ASA/CAP have released a post which talks called Six top tips to avoid misleading advertising.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Year on year, roughly 70% of the complaints the Advertising Standards Authority (ASA) receives relate to misleading advertising, proving that this is an issue that consumers take seriously and that all marketers should be mindful of. Here are our top…

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