Tag: ageism

All In reveals next three actions addressing Gender, Asian Talent and Ageism

Stuart Mitchell

Improving the experience and representation of Women, Asian talent and Older talent are the next three actions for the All In Action Plan, the UK advertising industry’s initiative to build a workplace where everyone belongs. These new actions, announced today at RENEW 2022, have been developed by the Advertising Association’s Inclusion Working Group in partnership with industry groups – WACL, MEFA (Media for All), and 40 Over Forty. The three new actions join All In actions covering Black talent, Disabled talent and Working Class talent. The new areas for action:…

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Channel 4 Diversity In Advertising Award returns to tackle ageism with its annual prize fund increased to over £1m

Stuart Mitchell

Channel 4 has announced that its industry leading annual Diversity in Advertising Award will return this year to challenge the advertising industry to address ageism – in particular, the inauthentic and sometimes clichéd portrayals of different age groups within UK advertising. As the UK’s youngest skewing broadcaster, Channel 4 is looking for brands to modernise their representation of all age groups – from young to old – in a non-stereotypical way, whilst also demonstrating intersectionality of age with gender, sexuality, disability, or ethnicity. New for 2021, the winning campaign will…

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