Tag: AIDES

TBWA\Paris for AIDES Launches New Campaign for World AIDS Day

Stuart Mitchell

While all the tools exist to end the epidemic, more than 6000 new infections occur each year in France. HIV remains a major public health problem in France, and internationally where the epidemic continues to wreak havoc. At the individual level, people living with the virus still suffer from too much discrimination. The fear of contamination should no longer condition our relationship with HIV-positive people. Today, thanks to the effectiveness of treatments, they can live a normal life and do not transmit the virus anymore ! Nothing sould replace love That’s…

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French Ad Agency BETC collaborates again with AIDES for the Fashion Charity Sale

Stuart Mitchell

As a longstanding partner of the anti-AIDS NGO, BETC collaborates once again with AIDES for the Fashion Charity Sale. The sale will take place from the 9th to the 11th of June in Les Magasins généraux, the new office building of the advertising agency in Pantin, in the suburbs of Paris. The theme of this edition « Fight HIV with Passion » is illustrated by a powerful ad campaign shot by photographers Nick&Chloe. A selection of the brands that have donated pieces for the sale, where clothing and accessories will be sold…

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