Tag: World AIDS Day

Amsterdam’s N=5 works with young talent on new campaign for World AIDS Day 2018

Stuart Mitchell

Most people have stopped worrying about AIDS.  Admittedly, there are enough other things to worry about in 2018… But the fact is that most people think the epidemic is over. But this assumption is wrong. In 2017 alone, 1.8 million new HIV infections were recorded. And almost one million people lost their lives. Each and every day, people are losing their loved-ones. Which makes AIDS a threat to love. To coincide with World AIDS Day on December 1 2018, the Dutch Aids Foundation (Aidsfonds) worked with Amsterdam independent creative agency…

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Equitas Health Launched Statewide HIV Awareness Campaign On December 1

Stuart Mitchell

Equitas Health is commemorating the 30th anniversary of World AIDS Day by launching the HIV awareness campaign Undetectable = Untransmittable (U=U). Using this as an opportunity to both continue the fight against HIV while also supporting those living with HIV, Equitas Health is one of 780+ health organizations worldwide to sign a scientific consensus stating that there is no risk of sexual transmission of HIV from a person living with HIV who has an undetectable viral load. In Ohio, over 23,000 Ohioans have been diagnosed with HIV, yet less than…

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TBWA\Paris for AIDES Launches New Campaign for World AIDS Day

Stuart Mitchell

While all the tools exist to end the epidemic, more than 6000 new infections occur each year in France. HIV remains a major public health problem in France, and internationally where the epidemic continues to wreak havoc. At the individual level, people living with the virus still suffer from too much discrimination. The fear of contamination should no longer condition our relationship with HIV-positive people. Today, thanks to the effectiveness of treatments, they can live a normal life and do not transmit the virus anymore ! Nothing sould replace love That’s…

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Elton John AIDS Foundation Launches Fundraising and Awareness Campaign for World AIDS Day

Stuart Mitchell

This year for World AIDS Day, the Elton John AIDS Foundation (EJAF) has partnered with Kwippit, the new mobile messaging app, to raise awareness about the global AIDS epidemic and dollars for the Foundation’s lifesaving work. Elton John and many EJAF celebrity friends who have long supported the Foundation’s work have created unique heart designs for a campaign to be launched through Kwippit on World AIDS Day, December 1, and continue throughout the month.   “We’re incredibly honored to work with the Elton John AIDS Foundation on this campaign,” said…

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Durex donates 1 Million condoms to UNAIDS and encourages 18–24 year olds to “Be a #CondomHero” by carrying protection

Stuart Mitchell

To mark World AIDS Day 2017, Durex has launched a new international campaign urging young people to stand up to the negative perceptions and social pressures that could be undermining condom usage amongst 18–24 year olds, challenging them to share photos of themselves carrying a condom using the hashtag #CondomHero. A new international study revealed that more than half of (54%) 18–24 year olds have risked unprotected sex, and that more than quarter (28%) would be embarrassed to be caught carrying a condom by a date. The negative perception of…

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