Tag: alcohol marketing

CAP – Last orders for alcohol advertising in Scotland?

Stuart Mitchell

The ASA/CAP have released a post called:  Last orders for alcohol advertising in Scotland? I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Scottish Government is currently consulting on whether it should impose further restrictions on alcohol marketing to reduce the appeal of alcohol to young people. CAP introduced tougher rules on alcohol advertising as long ago as 2006, including the prohibition on featuring…

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Scottish Government Launch Alcohol Framework 2018: Preventing Harm Which Tackles Alcohol Marketing

Stuart Mitchell

Curbs on the marketing of alcoholic drinks to protect children are included in new plans to tackle alcohol harm. The Scottish Government’s ‘Alcohol Framework 2018: Preventing Harm’, includes proposals to consult on alcohol marketing such as public spaces and online. Under the framework, the UK Government will be pressed to impose a 9 pm watershed for alcohol advertising on TV, and restrictions on advertising in cinemas are also proposed. Alcohol producers will be urged to put health information on labels, and the current minimum unit price of 50 pence will…

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ASA release reminders about Making sure your festive alcohol ads mistletoe the line

Stuart Mitchell

The ASA have released advice on the advertising of alcohol over the festive season through their site: Christmas comes but once a year, but the advertising rules apply all year round so it’s important that you ensure your alcohol ads are responsible this festive season.  Here’s the gift of advice for your stocking. Don’t overindulge Ads featuring alcohol have to be socially responsible and mustn’t contain anything likely to lead people to adopt styles of drinking that are excessive or unwise. Showing alcohol is not problematic in itself but the ASA…

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