Alzheimer’s Research UK Aim to Raise Money with a Kilometre of Cats Campaign

Charitable residents at a sheltered housing scheme have come up with a purr-fect way to support dementia research. The army of crafters at Wellgreen Lodge in Hale, Greater Manchester, will knit, sew and weave kittens and cats to raise money for Alzheimer’s Research UK. They also hope to kickstart it as a national fundraising campaign. They are hoping to inspire people all over the world to get crafting and send their finished felines back to create a kilometre of kittens and cats. They will then be sold to raise funds…

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YouTube stars join forces to support sparkly campaign from Alzheimer’s Research UK

Some of the biggest stars on YouTube have joined forces to fight dementia by supporting a glittery new campaign from Alzheimer’s Research UK. Mark Ferris, Emma Blackery, Jayde Pierce, Niki and Sammy Albon, Terroll Lewis and many more have helped launch the charity’s Glitterbrows campaign and are calling on their millions of followers to get behind them to help defeat a condition that recently overtook heart disease as the UK’s leading cause of death. Starting today, December will become Glitterbrows Month. And over the next 31 days, people are being…

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Dementia Discovery Fund attracts $50 million investment from Bill Gates

The Dementia Discovery Fund (DDF) today announces a $50 million investment from Bill Gates. The investment is Gates’ first to accelerate progress toward disease-modifying therapies for Alzheimer’s disease. Mr Gates made the announcement on his blog. The DDF, managed by SV Health, is a unique venture fund focused entirely on discovering and developing novel therapies for dementia and was formed through the collaboration of leading pharmaceutical companies, the UK Department of Health and the charity Alzheimer’s Research UK (ARUK). Since its launch in October 2015, the DDF has made significant…

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Lyca Group to raise vital funds and awareness for Alzheimers amongst BAME communities

Lyca Group has pledged to donate £100,000 to Alzheimer’s Research UK to kick-off a year-long charity partnership and to raise awareness of dementia among black, Asian, and minority ethnic (BAME) communities. Lyca Group is a British multinational corporation delivering high-quality, low-cost products and services, including flagship business Lycamobile, to communities around the world across Telecommunications, Entertainment, Travel, Healthcare, Media, Technology, Financial Services, Marketing and Hospitality. The initial £100,000 donation will be used to fund groundbreaking dementia research being led from University College London (UCL) and over the next 12 months,…

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Saatchi & Saatchi and Deutsche Telekom launch game that aids dementia research

Following the astounding success of the mobile game Sea Hero Quest, launched in 2016, today Deutsche Telekom and Saatchi & Saatchi London launches the world’s first consumer focused Virtual Reality (VR) game where anyone can help scientists fight dementia through gameplay. Sea Hero Quest VR aims to harness the power of VR gameplay to aid dementia research by helping to further advance our understanding of spatial navigation, and therefore understand one of the earliest symptoms of dementia. As Deutsche Telekom continues to connect people through technology this next iteration represents…

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