Tag: ASA

ASA – Mini-Heater ads full of hot air

Stuart Mitchell

The ASA/CAP have released a post called: Mini-Heater ads full of hot air. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As lots of us are struggling with the cost-of-living crisis, we’re keenly aware that many consumers are worried about paying their bills. During the winter, that’s especially true for heating.   It’s important that advertisers are particularly sensitive to this moment in time, when…

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ASA creates resource especially tailored for small businesses

Stuart Mitchell

The ASA/CAP have released a post called: ASA creates resource especially tailored for small businesses I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. For the first time, we have brought together a collection of resources tailored to helping small businesses better understand and follow the ad rules. From Brexit, to the pandemic, to the cost of living crisis; it’s been a real period of change…

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ASA Concludes Pilot year for Intermediary and Platform Principles

Stuart Mitchell

In a world first, the ASA and some of the largest companies in the digital advertising supply chain have now completed a Pilot, which extended the ASA’s role online.   The Pilot, which ran for one year from June 2022, is the result of a collaboration between the ASA and members of IAB UK (a member of the Committee of Advertising Practice). Participating companies in the Pilot were: Adform, Amazon Ads, Google, Index Exchange, Magnite, Meta, Snap Inc., TikTok, Twitter and Yahoo. Centred around six ‘Intermediary and Platform Principles’, its…

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ASA – Was our latest ASA ad campaign impactful? Oooh yes!

Stuart Mitchell

The ASA/CAP have released a post called: Was our latest ASA ad campaign impactful? Oooh yes!  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re delighted with the results from our latest ad campaign which again show us that increased awareness of the ASA leads to increased trust in the ASA and the advertising industry more widely. The innovative creative for the campaign (for…

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CAP – Sun, Sea and…Surgery? – Advice for cosmetic surgery tourism ads

Stuart Mitchell

The ASA/CAP have released a post called: Sun, Sea and…Surgery? – Advice for cosmetic surgery tourism ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There are many factors to consider when contemplating cosmetic interventions, such as medical and personal factors. However, another important aspect for many people is the price. In these times, it is perhaps no wonder that consumers are looking for…

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