The ASA/CAP have released a post called: ASA x Instagram – partnering with creators to raise awareness of the ASA system. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re delighted to announce that the ASA has partnered with Instagram and five content creators to publish a series of new videos, aimed at sharing key aspects of the rules that all UK advertisers must…
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ASA – Scam ads online: 2023 update on our Scam Ad Alert system
The ASA/CAP have released a post called: Scam ads online: 2023 update on our Scam Ad Alert system. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA operates the Scam Ad Alert system in partnership with major online ad and social media platforms to help tackle scam ads online. This is an update on scams trends we’ve observed from the scam ads that…
Read MoreASA – Greenspeaking with Confidence: launching our latest environmental research and our new Organisational Strategy
The ASA/CAP have released a post called: Greenspeaking with Confidence: launching our latest environmental research and our new Organisational Strategy. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We are delighted to announce ‘Greenspeaking with Confidence’, an online event to discuss sustainable advertising and environmental and green claims, as well as introduce our new five-year strategy. This event will be hosted on 28 November.…
Read MoreASA Launch Final Report on their Intermediary and Platform Principles Pilot
The ASA/CAP have released a post called: Our Final Report on our Intermediary and Platform Principles Pilot. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published a final report on our Intermediary and Platform Principles (IPP) Pilot which ran for one year (1 June 2022 – 1 June 2023). The Pilot, a global-first involving some of the largest companies in the digital…
Read MoreASA launches new phase of UK-wide awareness campaign
The ASA/CAP have released a post called: ASA launches new phase of UK-wide awareness campaign. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We are launching the next phase of our ad campaign, following a successful UK-wide campaign last year that increased awareness of the ASA’s role in regulating ads amongst those who saw or heard our ads, as well as trust in advertising. Following…
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