Tag: ASA

ASA – Measuring exposure: a research perspective

Stuart Mitchell

The ASA/CAP have released a post called:  Measuring exposure: a research perspective. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. By ensuring alcohol, gambling and other age-restricted ads can only be targeted to audiences predominantly made up of adults, our rules limit children’s exposure to these ads. But how can we tell how many of them children are seeing? This article considers that question…

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ASA – Referring to persons with disabilities in ads

Stuart Mitchell

The ASA/CAP have released a post called:  Referring to persons with disabilities in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. On 3 December, we saw the UN’s International Day of Persons with Disabilities. In honour of the day, we have grouped together three key things to avoid, and two other points to consider, to help you ensure your ads don’t breach the…

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ASA – Keeping Food Advertising Standards High

Stuart Mitchell

The ASA/CAP have released a post called: Keeping Food Advertising Standards High. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. News that government will delay until 2024 restrictions on the advertising of ‘less healthy’ food and soft drink products won’t leave a vacuum of regulation. Very far from it – the UK has longstanding, strict rules controlling their media placement, audience targeting and creative content…

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ASA report: Ongoing decline in children’s exposure to age-restricted TV ads

Stuart Mitchell

The ASA/CAP have released a post called:  ASA report: Ongoing decline in children’s exposure to age-restricted TV ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Children’s exposure to gambling and alcohol ads on TV has decreased significantly over the last decade, we can reveal. Under-16s exposure to TV ads for alcohol decreased by three quarters since 2010 Exposure to gambling ads on TV…

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ASA – Tackling racial and ethnic stereotyping in UK ads

Stuart Mitchell

The ASA/CAP have released a post called: Tackling racial and ethnic stereotyping in UK ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA has a strong track record of taking action against ads that are likely to cause harm or serious offence on the grounds of race and ethnicity. But, as a proactive regulator, the ASA must ensure that we are aware of…

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