Tag: ASA

ASA report: Ongoing decline in children’s exposure to age-restricted TV ads

Stuart Mitchell

The ASA/CAP have released a post called:  ASA report: Ongoing decline in children’s exposure to age-restricted TV ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Children’s exposure to gambling and alcohol ads on TV has decreased significantly over the last decade, we can reveal. Under-16s exposure to TV ads for alcohol decreased by three quarters since 2010 Exposure to gambling ads on TV…

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ASA – Tackling racial and ethnic stereotyping in UK ads

Stuart Mitchell

The ASA/CAP have released a post called: Tackling racial and ethnic stereotyping in UK ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA has a strong track record of taking action against ads that are likely to cause harm or serious offence on the grounds of race and ethnicity. But, as a proactive regulator, the ASA must ensure that we are aware of…

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ASA – Rebalancing toward proactive ad regulation for the digital era

Stuart Mitchell

The ASA/CAP have released a post called: Rebalancing toward proactive ad regulation for the digital era. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our Annual Report 2021, published recently, highlights the innovative and world-leading ways in which we have harnessed technology, in line with our strategy, to tackle misleading and irresponsible ads online. Coinciding with the report, we are today also announcing how our…

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ASA – New advertising guidance on misleading environmental claims and social responsibility

Stuart Mitchell

The ASA/CAP have released a post called:  New advertising guidance on misleading environmental claims and social responsibility. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, CAP and BCAP are publishing guidance to assist with interpreting CAP and BCAP’s rules that concern environment-related advertising issues. These rules broadly relate to misleading environmental claims and social responsibility. The guidance includes a general overview of the…

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ASA – Enforcement Notice: advertising of cryptocurrencies

Stuart Mitchell

The ASA/CAP have released a post called: Enforcement Notice: advertising of cryptocurrencies. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Ads for cryptoassets are a “red alert” priority issue for the ASA and CAP. Following a series of ASA rulings, on Tuesday 22 March we published an enforcement notice about the advertising of cryptocurrencies, including guidance for advertisers. Advertisers should immediately review the guidance…

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