Tag: ASA

ASA pilot to enhance online transparency

Stuart Mitchell

The ASA/CAP have released a post called: ASA pilot to enhance online transparency. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In a world first we are announcing, alongside the largest companies in the digital advertising supply chain, a pilot to extend our role online. Under the title of ‘Intermediary and Platform Principles’, the pilot will explore formalising and bringing more accountability and transparency…

Read More

ASA Enforcement Notice continues clampdown on misleading and irresponsible crypto ads

Stuart Mitchell

The ASA/CAP have released a post called:  ASA Enforcement Notice continues clampdown on misleading and irresponsible crypto ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have issued an Enforcement Notice to over 50 companies which advertise cryptocurrencies, instructing them to review their ads and to ensure they understand and are complying with the rules so that consumers are treated fairly.    …

Read More

ASA – Easter promotions and the Ad Codes

Stuart Mitchell

The ASA/CAP have released a post called: Easter promotions and the Ad Codes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Easter is just around the corner – a time associated with many different things including egg hunts, hot cross buns, and lots of chocolate, and also taking advantage of seasonal promotional offers.  To avoid getting egg on your face; here are three key considerations…

Read More

ASA – How we regulate online ads

Stuart Mitchell

The ASA/CAP have released a post called: How we regulate online ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have created a short video explaining how we regulate online advertising. Many of us are active online every day, whether for work or play. But for all its benefits, there are concerns across society about safety online and, by extension, questions about how the…

Read More

ASA: Collaborating with online platforms to lift the lid on alcohol ad targeting in social media

Stuart Mitchell

The ASA/CAP have released a post called: ASA: Collaborating with online platforms to lift the lid on alcohol ad targeting in social media. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published findings from a landmark project, in which we collaborated with five major platforms popular with children, to identify trends in the targeting of ads by alcohol brands in logged-in social media. …

Read More