Tag: ASA

ASA – Rebalancing toward proactive ad regulation for the digital era

Stuart Mitchell

The ASA/CAP have released a post called: Rebalancing toward proactive ad regulation for the digital era. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our Annual Report 2021, published recently, highlights the innovative and world-leading ways in which we have harnessed technology, in line with our strategy, to tackle misleading and irresponsible ads online. Coinciding with the report, we are today also announcing how our…

Read More

ASA – New advertising guidance on misleading environmental claims and social responsibility

Stuart Mitchell

The ASA/CAP have released a post called:  New advertising guidance on misleading environmental claims and social responsibility. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, CAP and BCAP are publishing guidance to assist with interpreting CAP and BCAP’s rules that concern environment-related advertising issues. These rules broadly relate to misleading environmental claims and social responsibility. The guidance includes a general overview of the…

Read More

ASA – Enforcement Notice: advertising of cryptocurrencies

Stuart Mitchell

The ASA/CAP have released a post called: Enforcement Notice: advertising of cryptocurrencies. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Ads for cryptoassets are a “red alert” priority issue for the ASA and CAP. Following a series of ASA rulings, on Tuesday 22 March we published an enforcement notice about the advertising of cryptocurrencies, including guidance for advertisers. Advertisers should immediately review the guidance…

Read More

ASA pilot to enhance online transparency

Stuart Mitchell

The ASA/CAP have released a post called: ASA pilot to enhance online transparency. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In a world first we are announcing, alongside the largest companies in the digital advertising supply chain, a pilot to extend our role online. Under the title of ‘Intermediary and Platform Principles’, the pilot will explore formalising and bringing more accountability and transparency…

Read More

ASA Enforcement Notice continues clampdown on misleading and irresponsible crypto ads

Stuart Mitchell

The ASA/CAP have released a post called:  ASA Enforcement Notice continues clampdown on misleading and irresponsible crypto ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have issued an Enforcement Notice to over 50 companies which advertise cryptocurrencies, instructing them to review their ads and to ensure they understand and are complying with the rules so that consumers are treated fairly.    …

Read More