The Advertising Advisory Committee: changing of the guard

The ASA/CAP have released a post called:  The Advertising Advisory Committee: changing of the guard . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The AAC provides independent advice to the Committees of Advertising Practice (CAP) to support their development of the UK Advertising Codes. The AAC advises on behalf of citizens and consumers and its members, who are independent from the advertising industry, participate…

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ASA – ASA escalates sanctions against influencers who repeatedly break the rules

The ASA/CAP have released a post called:  ASA escalates sanctions against influencers who repeatedly break the rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Six influencers are subject to further sanctions from the Advertising Standards Authority (ASA) for consistently failing to disclose ads on their Instagram accounts, despite repeated warnings and help and guidance on sticking to the rules. Our rules are clear:…

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ASA – ASA publishes findings on racial and ethnic stereotyping in ads

The ASA/CAP have released a post called:  ASA publishes findings on racial and ethnic stereotyping in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published the findings of a major project which looked at the extent to which portrayal of race or ethnicity in UK ads might give rise to harm or serious offence, including by reinforcing adverse stereotypes.  The findings both…

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ASA – New guidance aims to ensure in-game purchases are advertised responsibly

The ASA/CAP have released a post called: New guidance aims to ensure in-game purchases are advertised responsibly. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published guidance for advertisers to help them ensure that in-game purchases are marketed responsibly.   The guidance aims to ensure consumers are better protected, amidst increased awareness of concerns about the potential for in-game purchasing to mislead consumers.…

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ASA – Our year-long monitoring sweeps tackling age-restricted ads on children’s websites and YouTube channels

The ASA/CAP have released a post called: Our year-long monitoring sweeps tackling age-restricted ads on children’s websites and YouTube channels. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published a summary of our quarterly online monitoring sweeps to identify and tackle age-restricted ads appearing in children’s media. For twelve months, between 1 April 2020 and 31 March 2021, we proactively monitored and tackled…

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