Tag: ASA

ASA – Easter promotions and the Ad Codes

Stuart Mitchell

The ASA/CAP have released a post called: Easter promotions and the Ad Codes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Easter is just around the corner – a time associated with many different things including egg hunts, hot cross buns, and lots of chocolate, and also taking advantage of seasonal promotional offers.  To avoid getting egg on your face; here are three key considerations…

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ASA – How we regulate online ads

Stuart Mitchell

The ASA/CAP have released a post called: How we regulate online ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have created a short video explaining how we regulate online advertising. Many of us are active online every day, whether for work or play. But for all its benefits, there are concerns across society about safety online and, by extension, questions about how the…

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ASA: Collaborating with online platforms to lift the lid on alcohol ad targeting in social media

Stuart Mitchell

The ASA/CAP have released a post called: ASA: Collaborating with online platforms to lift the lid on alcohol ad targeting in social media. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have published findings from a landmark project, in which we collaborated with five major platforms popular with children, to identify trends in the targeting of ads by alcohol brands in logged-in social media. …

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The Advertising Advisory Committee: changing of the guard

Stuart Mitchell

The ASA/CAP have released a post called:  The Advertising Advisory Committee: changing of the guard . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The AAC provides independent advice to the Committees of Advertising Practice (CAP) to support their development of the UK Advertising Codes. The AAC advises on behalf of citizens and consumers and its members, who are independent from the advertising industry, participate…

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ASA – ASA escalates sanctions against influencers who repeatedly break the rules

Stuart Mitchell

The ASA/CAP have released a post called:  ASA escalates sanctions against influencers who repeatedly break the rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Six influencers are subject to further sanctions from the Advertising Standards Authority (ASA) for consistently failing to disclose ads on their Instagram accounts, despite repeated warnings and help and guidance on sticking to the rules. Our rules are clear:…

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