Tag: ASA

Consultation on amendments to the Advertising Codes in line with new UK consumer protection legislation

Stuart Mitchell

The Committee of Advertising Practice (CAP) and the Broadcast Committee of advertising Practice (BCAP) have published a public consultation on proposed amendments to their Codes to reflect changes to UK consumer law in the form of the Digital Markets, Competition and Consumers Act 2024 (DMCCA), which received Royal Assent in May 2024. The DMCCA revoked and restated the Consumer Protection from Unfair Trading Regulations 2008 (the CPRs), the legislation from which the majority of the existing CAP and BCAP rules on misleading advertising derive or with which they are otherwise understood…

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ASA – Looking into the depiction of older people in advertising

Stuart Mitchell

The ASA/CAP have released a post called: Looking into the depiction of older people in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As readers will no doubt be aware, the UK Advertising Codes contain rules which require advertisers to prepare ads with a sense of responsibility, and which prohibit ads from causing serious or widespread offence. As per these rules, particular care…

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ASA issues warning to weight-loss drug advertisers

Stuart Mitchell

The ASA/CAP have released a post called: ASA issues warning to weight-loss drug advertisers. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have issued a warning to businesses and individuals who are targeting members of the public with ads for weight-loss prescription-only medicines. We have instructed them to remove their ads from online and social media.   We have been taking action on this issue since 2021…

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ASA – ASA Vaping Project Review: Stubbing out problem e-cig ads

Stuart Mitchell

The ASA/CAP have released a post called: ASA Vaping Project Review: Stubbing out problem e-cig ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In June last year we set out our concerns about vaping ads being targeted at or likely to appeal particularly to under-18s; specifically, those ads appearing in social media where, under the law and our rules, they shouldn’t be. This…

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The ASA unveils new insights into how age-restricted ads are served online

Stuart Mitchell

As part of its commitment to delivering world-leading regulation to monitor online advertising, the Advertising Standards Authority (ASA) is publishing a report which provides a unique insight into the rare occasions where age-restricted ads appear on websites and YouTube channels popular with children.Further information from them below: We’ve used cutting-edge avatar technology to specifically monitor for age-restricted ads, such as gambling and alcohol. These avatars are designed to represent the online profile of a child or other age-group, but they don’t mimic people’s normal online behaviour, instead they visit each…

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