Tag: ASA

ASA/CAP – Six top tips to avoid misleading advertising

Stuart Mitchell

The ASA/CAP have released a post which talks called Six top tips to avoid misleading advertising.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Year on year, roughly 70% of the complaints the Advertising Standards Authority (ASA) receives relate to misleading advertising, proving that this is an issue that consumers take seriously and that all marketers should be mindful of. Here are our top…

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ASA/CAP – Wait a minute, Mr Postman – Delivery charges in ads

Stuart Mitchell

The ASA/CAP have released a post which talks called Wait a minute, Mr Postman – Delivery charges in ads.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Internet shopping has a lot going for it. Along with avoiding the crowds, you can also find what you want, when you want and then instantly compare the prices with other businesses. With internet shopping becoming part…

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ASA – Are your toothpaste claims ‘all-white’?

Stuart Mitchell

The ASA have released a post which talks about “Are your toothpaste claims ‘all-white’?.  I have enclosed the text of the link below, but please have a look at the CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA has investigated a number of toothpaste whitening claims over the years, but a ruling published earlier this year signalled a change in direction in the type of evidence the ASA is likely to expect to see to substantiate claims for…

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ASA/CAP – Don’t just ‘wing’ it – Pricing and availability in travel marketing

Stuart Mitchell

The ASA/CAP have released a post called: Don’t just ‘wing’ it – Pricing and availability in travel marketing.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Now that the festive season has been and gone, and there’s nothing much left to distract us from the chilly weather, it’s not uncommon for thoughts to turn towards booking holidays.  Marketers must ensure their ads for travel products…

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Clarity for Consumers: New standards announced for onscreen text

Stuart Mitchell

The ASA have released a post stating “Clarity for Consumers: New standards announced for onscreen text”. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today we have published research that has found that viewers can struggle to read and comprehend text in TV ads that contains important qualifying terms and conditions to an offer, known as on-screen or superimposed text – including what is sometimes referred…

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