Tag: ASA

ASA – Qualification for the nation

Stuart Mitchell

The ASA/CAP have released a post called: Qualification for the nation.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Always read the small print. That’s what people say, isn’t it? And the ASA has many names for it – small print, on-screen text, footnotes, and in the CAP Code itself, qualifications. But what happens when the qualification contradicts the rest of the ad? Or if…

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ASA – Did the ASA ad campaign increase trust in ads?

Stuart Mitchell

The ASA/CAP have released a post called: Did the ASA ad campaign increase trust in ads? I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re delighted that research results following the latest burst of our ad campaign show that the campaign continues to be impactful and effective. Following a successful pilot in Scotland, this was the second UK-wide airing of the campaign, that lets…

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ASA – Carbon neutral and net zero claims – where are we now?

Stuart Mitchell

The ASA/CAP have released a post called: Carbon neutral and net zero claims – where are we now? I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Carbon neutral”, “net zero”, and offsetting claims in advertising have been an important area for the ASA since the outset of the Climate Change and Environment Project (CCE).  In 2022, the ASA commissioned research into consumer understanding of…

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CAP – Mindful Over Menopause

Stuart Mitchell

The ASA/CAP have released a post called: Mindful Over Menopause. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Let’s start this article by getting to know each other more. I’m your esteemed writer, aged 46, experiencing changes to my period, sometimes waking up in the middle of the night boiling hot and as such, have difficulty sleeping. You, my dear reader, may be experiencing…

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ASA – Investigation into the supplier pathway of irresponsible ads online

Stuart Mitchell

The ASA/CAP have released a post called: Investigation into the supplier pathway of irresponsible ads online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA has launched two groundbreaking projects aimed at better understanding where responsibility lies for inappropriately targeted and irresponsible ads that appear online. This work forms part of our strategy commitment to protect vulnerable audiences, including children, and to bring…

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